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Business Daily

Is Gen Z the most investment-savvy generation?

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 25 August 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Generation Z - people born in the mid-to-late 1990s up to the early 2010s - is reportedly the new driving force behind retail investing. We look at the areas they are investing in, and why financial influencers are not always what they seem.

To get in touch with the programme, send us an email to [email protected]

Presented and produced by Rick Kelsey

(Picture: Young male investor showing smart phone screen with stock market investment app. Credit: Getty Images)

Transcript

Click on a timestamp to play from that location

0:00.0

Investing is no longer just for older men in posh suits.

0:06.7

If you think back to when people were trying to buy investments many, many years ago,

0:11.8

you'd have to call up a broker on the phone.

0:14.2

You'd get a paper certificate for your shares.

0:17.5

We've come so far from there.

0:19.7

It's been driven by Gen Z, so people under 28. Your money's

0:24.6

not actually growing in real value terms. But what? And Gen Z know this better than previous

0:29.4

generations, do you think? They are apt native. They are interested in growing their finances.

0:35.2

They're much more financially astute than we were as kids.

0:38.4

We'll be looking into new international figures suggesting 30% of Gen Z began investing in

0:44.4

university or early adulthood compared to 15% of millennials.

0:49.8

They're actually starting to learn about investing even earlier, sometimes as early as high school.

0:54.5

What's driving this?

0:55.8

So individuals really find themselves in the driving seat of their own financial futures.

1:00.6

We'll hear from the Gen Zs themselves, driving the tech to pull younger investors in and the

1:07.0

areas where they're putting their money.

1:09.0

And now those who are getting confident

1:11.2

are moving straight into their stocks.

1:14.3

That is what I'm interested in.

1:15.9

All the investments that are taking place in Ghana.

1:19.6

Most of the investment that the young people do are concentrated in Ghana.

1:24.0

This is Business Daily with Rick Kelsey on the Gen Z investment rush.

...

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