Is Fashion Missing the Ageing Consumer Opportunity? (Sarah Thomas) | BoF VOICES
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 2 April 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
Fashion should design with, not just for, older consumers, argued Sarah Thomas onstage at #BoFVOICES 2017. The fashion industry often seems obsessed with youth. But what about those who are young at heart? For the first time ever, the world’s population is entering a period when there will be more adults over the age of 65 than children under the age of five.
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Transcript
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| 0:00.0 | Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the |
| 0:07.0 | B-OF podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet. |
| 0:13.0 | What makes voices different is that we mix our industry with fascinating people from other sectors, |
| 0:19.0 | from the worlds of economics, activism, health and wellness, |
| 0:22.2 | medicine, film, philanthropy, technology, media, and so many more. |
| 0:27.7 | Fashion doesn't live in a bubble and nor should it. |
| 0:30.4 | This is one of the sessions from our 2017 gathering. |
| 0:34.5 | Sarah Thomas is the executive in residence at Aging 2.0, an organization with over 50 chapters around the world that supports innovators taking on the biggest challenges in aging. |
| 0:45.3 | Now, it seems like everybody is obsessed with millennials and Gen Z, but we should not lose sight of the fact that there's also a rapidly growing aging population. |
| 0:55.4 | What opportunities might that aging population offer to the fashion industry? To answer that |
| 1:00.7 | question, we invited Sarah Thomas to speak at Voices 2017. Just a quick note, this conversation |
| 1:09.0 | was recorded live in front of an audience, so please excuse any audio issues. |
| 1:14.7 | So when I was six-month-old, my mother was holding me, and a stranger came up to her and said, |
| 1:20.8 | oh, good luck with her. She has an old soul. And she didn't quite know what that meant, but the woman went on to explain, |
| 1:28.3 | she won't quite fit in to anyone her age, |
| 1:32.3 | and she'll be a challenge to you every time you try to have her fit in to her peer group. |
| 1:38.3 | So my mother embraced me a little tighter, |
| 1:42.3 | moved me away from the stranger, and hoped that |
| 1:45.2 | she wasn't right, but she was right. And I have never felt quite at home in my own peer group, |
| 1:52.7 | but always with older adults. And so when I was seven years old, I befriended a man named |
| 1:59.3 | Sheppie, who is 89 years old, as we sat waiting |
| 2:02.6 | in an eye doctor's office. |
... |
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