Inside Scott Sternberg's Direct-to-Consumer Comeback | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 6 April 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the latest episode of Inside Fashion, the entrepreneur talks to Imran Amed about his evolution at label Band of Outsiders, the reasoning behind building a direct-to-consumer business from scratch, and the importance of physical retail in a mobile-first world. Read BoF's exclusive interview and watch the video here.

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Transcript

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0:00.0	If you're going to grow your business, if you have something really good going on, it's about doing it with the right resources at the right time,
0:10.0	and acknowledging that the resources might not be there or the time might be wrong, and pulling back instead of pushing things forward.
0:20.0	And I just continued to push things forward.
0:22.1	And that was the ultimate demise of band.
0:24.8	The thing about clothes that you have to remember is
0:27.6	they're so personal to everybody.
0:29.4	So you're gonna get this varying, you know,
0:32.7	breadth of opinion.
0:34.0	And you gotta be really careful to sort of hold your own
0:36.2	at the same time.
0:37.3	How do you get attention now? I mean, really careful to sort of hold your own at the same time. How do you get attention now?
0:39.3	I mean, I have to sort of just step back and be really patient.
0:43.3	Because what I'm trying to build here is not a fad.
0:46.3	You know, I'm trying to create a meaningful brand that has legs and that's going to be around for a while and that, you know, that people really love.
0:55.4	You've rebanded.
0:56.5	I've rebranded.
0:57.8	Hello, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to the
1:03.1	Bof podcast.
1:04.6	On this week's episode of Inside Fashion, I was very pleased to speak to my old friend, Scott
1:10.7	Sternberg, who I caught up with in Los Angeles.
1:13.5	This past week, Scots had the whole fashion industry buzzing with the announcement that he was
1:17.7	coming back to fashion and launching a brand new brand called Entire World. Of course, Scott first came
	...

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