If you don't make your living creating content online, you probably think of yourself as the furthest thing from an influencer — a designation that has developed the same slightly dirty connotation as being a celebrity, especially a celebrity like Paris Hilton, back in the 1990s. But influencers have cultivated and refined a mode of existing online that has filtered down into the way so many of us navigate online spaces: in the way you craft your profile on LinkedIn, in your font choice for a pic of your houseplant on IG, in the TikTok your coworker cajoles you into making on a slow day at work. The subtle way that influencer vernacular has entered our lives.....that's INFLUENCER CREEP. Sophie Bishop coined the term to talk about the ways that influencer behaviors (specifically: self-branding, performance of authenticity, constant optimization) were codifying and re-setting online norms, and joins me to answer all your typically excellent (and complicated) questions about the performance of self and work online. AND GREAT NEWS: WE HAVE VERY GOOD EPISODE TRANSCRIPTS NOW! They come out within 24 hours of the pod, so you just have to be a little patient and then come back and click here. We pay an actual human for help with these, so thank you for either being a paid subscriber or listening to the ads that make this model possible!If you're a paid subscriber and haven't yet set up your subscriber RSS feed in your podcast player, here's the EXTREMELY easy how-to .And if you're having any other issues with your Patreon subscription — please get in touch! Email me at annehelenpetersen @ gmail OR submit a request to Patreon Support. Thank you for making the switch with us — the podcast in particular is much more at home here!Thanks to the sponsors of today's episode!Get 40% OFF select Lola Blankets products by going to LolaBlankets.com and using code CULTURE at checkoutGo to shopremi.com/CULTURE and use code CULTURE  at checkout for 50% offSave 20% off Honeylove at honeylove.com/CULTUREIf you’re in the market for a beautiful new sofa, dining table, or bed, head over to Article.comShow Notes:Find out more about Dr. Sophie Bishop's work here Buy Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture hereJust another example of a weird workplace tok where everyone's awkwardThe Atlantic piece about getting bullied for adopting dogs onlineSophie references Brooke Erin Duffy's work on authenticitySophie references Jodie Dean's work on communicative capitalismIn case you don't know who Bama Morgan is (and here's her TikTok)Silly Pink Shoes on Instagram! We're currently looking for your questions for future episodes about:New trends you've noticed in the world of MOMFLUENCERS For our next Culture Of Place: Puerto Rico! How to process all the STUFF accumulated from relatives (we have a really helpful organizer with a bunch of mental health training for this one!)The State of The CHAIN RESTAURANT — and chain restaurant supply chain!!! (I'm so excited for this one)What would LIFE AFTER CARS look like?? (With the hosts of the War on Cars pod!) Anything you need advice or want musings on for the AAA segment. You can ask about anything, it’s literally the name of the segmentAs always, you can submit your questions (and ideas for future eps) hereFor this week’s discussion: What sort of influencer creep have you noticed in your feeds... or in your own behavior?