Is Building a Brand the Most Valuable Asset as an Entrepreneur?
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 21 August 2024
⏱️ 12 minutes
🧾️ Download transcript
Summary
Your brand is more than just a logo—it's the heartbeat of your business. As an entrepreneur, building a strong brand is one of the most valuable assets you can invest in. It’s what sets you apart, creates trust, and leaves a lasting impact.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | Would you say that building a brand is maybe the most valuable asset as an entrepreneur or close up there? |
| 0:07.5 | I mean certainly a valuable asset. We did a trends in personal branding national research study recently so we spent a hundred thousand dollars on this PhD lead study |
| 0:17.8 | So it's weighted to the US census and we wanted to see like what's the real data on this and and 74% of Americans say they are more likely to trust someone who has just because they have an established personal brand |
| 0:31.3 | And it goes down the list we ask like people are more likely to work for you. They're |
| 0:36.1 | more likely to recommend you. They're more likely to buy from you. They're more likely |
| 0:40.0 | to spend more money with you. 30% of Americans say they are more likely to date someone |
| 0:46.4 | just because they have an established personal brand. |
| 0:49.2 | So, u la, you know? |
| 0:51.6 | It checks all the boxes yeah so I think a lot of people who listen to this I mean |
| 0:57.6 | they've heard me and others talk about it who have built personal brands right and you've worked with some of the biggest personal brands, right? And you've worked with some of the biggest |
| 1:03.7 | personal brands in the world, but I guess my question to you is, I mean if you're |
| 1:08.6 | starting at a small level, like how do you build a personal brand and is it worth it to build one if even if it's at a |
| 1:16.2 | a micro level? |
| 1:17.2 | Yeah, so the answer is absolutely yes and it all comes it starts with understanding |
| 1:22.3 | what a personal brand is and what it is not so I think when people hear personal |
| 1:27.9 | brand like that term their mind tends to go to |
| 1:31.6 | social media followers followers, YouTube, website, SEO, colors, logos, |
| 1:38.3 | fonts, and that's what they think of. |
| 1:41.9 | But that's not how we define personal branding. It's not how we think about it and it's not what the data says that the general public views a personal brand. So the way that we define a personal brand is simply the digitization of your reputation. |
| 1:56.5 | I like that. |
| 1:58.1 | So it's really reputation, right? |
| 2:00.4 | Personal brand is like, oh, this new thing, it's not new at all. It is an age old concept of reputation. |
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