Is Building a Brand the Most Valuable Asset as an Entrepreneur?

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 21 August 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your brand is more than just a logo—it's the heartbeat of your business. As an entrepreneur, building a strong brand is one of the most valuable assets you can invest in. It’s what sets you apart, creates trust, and leaves a lasting impact.---Secure your spot at the #1 conference for real estate, entrepreneurship, and social media here - https://www.wealthcon.org/Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy Univ...

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0:00.0	Would you say that building a brand is maybe the most valuable asset as an entrepreneur or close up there?
0:07.5	I mean certainly a valuable asset. We did a trends in personal branding national research study recently so we spent a hundred thousand dollars on this PhD lead study
0:17.8	So it's weighted to the US census and we wanted to see like what's the real data on this and and 74% of Americans say they are more likely to trust someone who has just because they have an established personal brand
0:31.3	And it goes down the list we ask like people are more likely to work for you. They're
0:36.1	more likely to recommend you. They're more likely to buy from you. They're more likely
0:40.0	to spend more money with you. 30% of Americans say they are more likely to date someone
0:46.4	just because they have an established personal brand.
0:49.2	So, u la, you know?
0:51.6	It checks all the boxes yeah so I think a lot of people who listen to this I mean
0:57.6	they've heard me and others talk about it who have built personal brands right and you've worked with some of the biggest personal brands, right? And you've worked with some of the biggest
1:03.7	personal brands in the world, but I guess my question to you is, I mean if you're
1:08.6	starting at a small level, like how do you build a personal brand and is it worth it to build one if even if it's at a
1:16.2	a micro level?
1:17.2	Yeah, so the answer is absolutely yes and it all comes it starts with understanding
1:22.3	what a personal brand is and what it is not so I think when people hear personal
1:27.9	brand like that term their mind tends to go to
1:31.6	social media followers followers, YouTube, website, SEO, colors, logos,
1:38.3	fonts, and that's what they think of.
1:41.9	But that's not how we define personal branding. It's not how we think about it and it's not what the data says that the general public views a personal brand. So the way that we define a personal brand is simply the digitization of your reputation.
1:56.5	I like that.
1:58.1	So it's really reputation, right?
2:00.4	Personal brand is like, oh, this new thing, it's not new at all. It is an age old concept of reputation.
	...

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