What's going on? Ryan Panadea here. Today I'm going to give you the top 10 things I have learned in the last decade on marketing.

These skills have allowed me to buy and sell over a hundred million dollars of real estate,

get over a billion views organically on social media, and

generate over $50 million in revenue across my other businesses.

And so these skills and these things I'm going to teach you apply to every industry wherever you are at.

So let's hop into it.

First one is you got to understand the four peas of marketing and the four peas go like

this. Product, person, problem, problem platform so let me explain they go in that

order first off whenever you're going to go and create content or a marketing

campaign or whatever the case is you want to go and start a YouTube channel, right?

YouTube and social media is just marketing for whatever it is you're trying to sell.

You got a first reverse engineer from the product, okay?

At the end of the day, if I'm going to go create content for my business and go run ads and everything else,

it needs to lead to the product.

So if you don't have a product or you're not really defined on what that product is, you're going to have problems

creating marketing campaigns for it.

And it might sound so simple, but I can't tell you how many people come to me and they're

like, dude, I want to start a social media you know

account I want to build my personal brand I'm like okay so what is it you sell

and they're like well you know I just want to make good content that adds value

and I'm like that literally means nothing like who are you adding value to?

You know the way you add value to people is you really you know do business with them in some way.

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