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The Journal.

Is Big Money Souring Pickleball?

The Journal.

The Wall Street Journal

Business News, Daily News, News

4.25.8K Ratings

🗓️ 25 October 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

Pickleball is a big dill. It’s also the fastest-growing sport in America. Meanwhile, superstar investors like Tom Brady and LeBron James are pouring cash into pro pickleball. WSJ’s Sara Bosworth explains the rise of the paddle sport and why investors are flocking to it. Further Reading: -Since When Do Millennials Love Pickleball? -LeBron James Is Buying a Professional Pickleball Team Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

A few weeks ago, I threw on some workout gear, did some stretches, and hop on my scooter.

0:12.8

Alright, I'm getting on the vest, but I go play some pickleball.

0:18.8

I went to meet my colleague Sarah Bosworth at a park in Brooklyn.

0:22.5

He must be Sarah?

0:24.5

Hey, Ryan.

0:25.5

Nice to meet you too.

0:28.8

I was raining, but we found some courts under a covered area.

0:32.4

We were there to play the fastest growing sport in America.

0:35.6

And if you've never heard of it, maybe you've heard its distinct pox and thwacks.

0:42.1

So this is pickleball.

0:46.2

It's played on basically a small version of a tennis court.

0:50.7

Pickleball.

0:51.7

The goofy sounding paddle game that's invading tennis courts everywhere.

0:56.2

And along just the domain of gym classes and retirement homes, it's a big money maker

1:01.1

now with its own superstars, tournaments, and rivalries.

1:06.0

Sarah is a pretty big pickler.

1:08.2

Oh man.

1:09.2

Alright, that was mean.

1:10.2

And honestly, she kicked my butt.

1:14.5

Oh wow.

1:16.5

Ace!

1:17.5

Come on, can you send?

...

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