Is Becoming A Bestselling Author A Waste Of Time? #2541

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: whether books really help with marketing. [00:10] Reflecting on our books’ contribution to generating revenue. [00:54] Under what circumstances a book might have a substantial impact on marketing? [01:23] Does selling books translate to business growth? [04:53] The benefits of writing books. [05:15] Are there better ways to generate leads and improve deal flow? [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum Leveling Up: How To Master The Game of Life The YouTube Formula Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Today, we're going to be talking about if books really help with marketing.
0:04.7	You see, companies all the time releasing books to help them generate more sales.
0:09.1	But do they really help?
0:10.8	Now, Eric, you have a book.
0:13.0	I have a book as well.
0:15.2	You're a best-selling author, right?
0:17.5	And I was also a best-selling author.
0:18.9	You're a New York Times best-selling author.
0:20.4	Yeah.
0:21.4	That's all the same stuff.
0:22.4	And I found that a book didn't help me generate more revenue, didn't help much with
0:27.4	marketing.
0:28.4	Did it help you with much?
0:30.2	No, and I'll tell you what.
0:31.2	I think we have both have really interesting stories here.
0:32.6	So you want to go on yours first.
0:33.6	So Neil's book was called Limitless, Hustle, Hustle, same thing, and it doesn't matter.
0:38.6	Yeah.
0:39.6	Okay, so in book was Hustle, we sold a lot of copies to corporations, sold a lot of copies
0:44.3	in general.
0:45.3	Hit the New York Times list, I think three weeks in a row.
0:48.1	I could be wrong, but I think it goes three weeks in a row.
	...

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