Threads loses half of its 100M users #2542

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 August 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so threads just lost half of its early users.
0:04.6	So I think the number was they got up to a hundred million or so,
0:08.1	and they're saying that maybe only 50 million or so are sticking around.
0:12.0	That's kind of the headline number that I'm seeing.
0:13.8	Have you heard something similar?
0:15.4	I haven't seen any data on how many threads users are sticking around,
0:19.8	but I know a lot of people have stopped using threads that were
0:22.4	super engaged in the first week.
0:24.3	Yeah. So I think, I mean,
0:27.0	what do you think are some of the lessons here?
0:28.9	You can go first and I'll go.
0:31.3	We got a special message from our sponsor.
0:34.9	If you want to rank higher on Google,
0:36.8	you got to look at your page speed time.
0:39.4	The faster your website loads, the better off you are.
0:42.2	With Google's Corvital update,
0:43.9	that makes it super, super important to optimize your site for low time.
0:48.4	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:53.0	So just go to DreamHouse or Google it, find it, check it out,
0:57.0	and it's a great way to improve your low time.
1:00.6	Just because something is hot and everyone's talking about it
1:03.6	doesn't mean it's going to permanently stay that way.
	...

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