Well, everyone, Alex Cooper, host of the Call Her Daddy podcast, the founder of Unwell,

just announced that she is expecting her first baby with her husband, Matt Kaplan,

and it's set the internet ablaze for a myriad of reasons.

Now you can see her announcement photos here.

She looks very happy.

She looks lovely.

But this really got people talking for two main reasons.

Number one, because this kind of is a trump card in the whole drama between her and Alex Earle, the speculations about how unwell is doing in terms of business. So suddenly, thanks to this well-timed announcement, people are thinking less about she and her husband and her husband allegedly yelling at their employees and more about the baby end. Number two, conservatives and

right-wingers online are very angry. They're calling her a hypocrite. They are saying that she intentionally led all of these women astray, led them down the path of hookup culture while she was secretly getting married and having babies. And well, obviously, they have a point there. I don't really know if it's that simple. And I'm also, as you guys know by now, I'm just burned out by the outrage cycle. So my first thought is not going to be to be angry at her. And while others might disagree, others who I do love and respect, I don't think that Alex Cooper has done this, has led these women astray in any kind of malicious way. Like we have actually watched her slowly change and mature and change her values over the last five years or so. And I think that she probably has carried a lot of shame and embarrassment because she knows, most importantly, that a lot of her audience won't be as lucky or privileged as she is. But most importantly, and this actually is a full circle moment from an episode that I did about her almost a year ago, which we're going to talk about. But most importantly, I think that she has realized that you can have all of the money, all of the success, all of the booze, all of the hot sex, everything that you want, and you still won't feel fulfilled. And so I'm hoping that that is the lesson that her audience takes away from this new chapter. So immediately after Alex Cooper posted her bump photos on Instagram, the right wing discourse

erupted. It was like alarms went off on X. For example, one person said,

the same Alex Cooper who's built a career on telling women to stay single, abort their babies,

and embrace their inner ho, is celebrating her new pregnancy with her husband. You can't make the shit up, folks. My friend Link Lauren said, Alex Cooper got rich telling young women to stay reckless, promiscuous, and single, while she lives a stable and traditional life behind the scenes. If her audience ever grows up, her business model falls apart. She is a phony. Now, there was another tweet that has been deleted, but Brad Wilcox, who is a friend of mine, and he runs the Family Institute at the University of Virginia, he made a post and he said, you know, she's doing all of these traditional things in private, while saying all of these promiscuous sexual things publicly, she's living this double life. A lot of people attacked him, he ended up taking down at that tweet. But that was the sentiment that was shared by a lot of people. And so I want to be fair here because since her marriage, she hasn't really been living traditionally behind the scenes.

Like it has all been very well

publicized and well documented. Like for example, her wedding was in vogue and it was stunning. I

ate up every bit of that content because I thought she looked lovely and it was a beautiful

wedding. Now she is also, which we talked about just a couple of weeks ago on an episode, but she is very obviously attempted to switch her brand from being Alex's life-centric and being, you know, dating in sex all the time and F-Men, where now she's kind of in the passenger seat and is interviewing other people. You know, she's trying to do serious things like Michelle Obama and Kamala Harris, but also, you know, stars from Love Island, but she's no longer the central focus. And possibly the most trad thing she's done thus far is that she handed her media empire, everything that she built over the last decade, over to her husband. And he now runs it. Now that's probably the thing that she's been the most coy about, because she runs around and she does all these interviews talking about how she's, you know, this this feminist media mogul. She's an empowered girl boss. She runs unwell. She hires no men. It's a

female-led company. Meanwhile, she's focusing on the podcast and her husband is the one with the

corner office, allegedly yelling at her employees and running her company. But moving on from

that alleged insight, even last year, she openly talked about their decision for her to go off of her birth control and to start trying to have a baby. That was not a secret. She did an entire episode of her podcast dedicated to that update in her personal life. But obviously, she chose not to get pregnant after getting off her birth control because she realized that she just wasn't ready. And this is what she said in that solo episode after she and her husband Matt made that decision.

Just watch.

I want to grind at work and I want to be selfish a little longer.

I want to enjoy what I've worked so hard for.

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