4.6 • 683 Ratings
🗓️ 28 February 2023
⏱️ 17 minutes
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Ad tech experiential agency.
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0:00.0 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
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0:30.1 | It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. |
0:37.2 | Guys, experiential ETTC was launched in 2017. |
0:40.1 | They hit a million dollars of revenue over the past 12 months after raising $150,000 |
0:43.6 | pre-seed round in 2020 at a 2.5 post money valuation. |
0:46.8 | They just closed a couple of months ago, a new $200,000 of funding at a $6 million post-money |
0:51.2 | evaluations. |
0:52.2 | It's open to grow from a million bucks in revenue to $3.5 million over the next 12 months. Historically, his revenue has been split 50% |
0:57.9 | SaaS, 50% one-time activations, launching a new product called Expot, which will help brands like |
1:02.9 | H&M retailers, understand heat maps in their store, launch real-time promotions, and generate |
1:07.0 | ROI. He's making a big bet that he can sell three million bucks worth of that over the next 12 months. Hey, folks. My guest today is Kran Bardwash. He is the founder of a company called |
1:15.3 | experientialetc.com and ad tech experiential agency using technology for brand communication. |
1:22.5 | Kran, you ready to take it to the top? Yep. All right. Give me an example of a customer that's |
1:27.1 | using you guys today. |
1:28.3 | Today. |
1:29.3 | All right. |
1:30.3 | So we're just doing something for KPMG, one of the big fours and we've created an innovation |
1:35.5 | center for them. |
1:37.7 | This kind of entails, right? |
1:39.6 | Everything from facial recognition to RFID scanning to reality games, to a huge tabletop which shows |
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