Investing in Creators and Building Loyal Connections with Sima Gandhi

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 28 February 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 150: With the creator economy set to exceed 30 billion in 2022 (yes, you read that right), it may surprise you that content creators still struggle to be taken seriously by investors and financial institutions. Today’s incredible guest Sima Gandhi, co-founder of Creative Juice, is on a mission to change this, by offering an authentic alternative to the typical bank that connects finances and social media all in one place. Being a user of Creative Juice herself, Natalie gets curious about what it takes to build such a powerful platform, hire the right people, and find a balance between business and creativity. The future of the creator economy is bright and filled with potential, so jump on board alongside Sima and Creative Juice, as they pave the way for content creators both financially and creatively. Today’s episode dives into: How to build an amazing team based on values Content strategy and the importance of consistency over frequency The future of the creator economy and the key metrics to help it grow How Sima built loyal relationships with some of the top creators like Mr. Beast, Shelby Church and Carter Sharer Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Creative Juice on Twitter @getjuice and check out their website www.getjuice.com Thank you to our sponsors for making this episode possible. Check out these deals just for you: MAGIC MIND – Head to magicmind.co/reel and use promo code REEL for 20% off your order. DOONEY & BOURKE - For 20% off your first order, visit Dooney.com/REAL and use the code REAL before April 30, 2022. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is
0:02.0	is brought to you by Podcast Nation.
0:05.0	All you need is a thousand followers that'll pay you $100 a year and that's a legit business.
0:17.0	I mean just to give you a sense of it, the number of stagger me.
0:20.0	The average household median income in the US is 50,000.
0:23.8	And if you have 1,000 followers that are going to pay you 100 bucks a year,
0:26.9	it's $100,000.
0:28.4	So the power of a creator and their ability
0:31.0	to connect with that follower, even if it's a small base, is so powerful.
0:38.0	Welcome to the Real Rail, where I take you behind the Instagram reel and into the real lives of entrepreneurs, content
0:44.8	creators, and anyone who inspires me and may inspire you too.
0:48.6	I'm your host Natalie Barboo and let's get into it.
1:00.2	Hello everybody and welcome back to the real real podcast with me, Natalie Barboo.
1:01.6	I am very excited for this episode. So excited. I want to have more people
1:07.0	like this on the podcast. So please let me know what you think because this is my favorite topic it's the topic of
1:14.3	startups starting a business entrepreneurship and then the creator economy
1:18.9	slash social media you guys are going to be obsessed with this podcast just like I was. I'm actually I never
1:25.0	re-listened to my podcast so that's a fun fact. I do not listen to my episodes. I don't listen to the
1:30.4	episodes that I was on. I don't listen to the episodes I record, they just go up and I don't want to hear my voice again because I hear my voice way too much in the editing process of editing my videos, my TikTok, all of that stuff. It's just, I don't need, I don't need to hear it again. This one though, I will probably need to hear again because it was so good. I had such a lovely conversation and I cannot wait for you guys to hear that but before that I wanted to give you a little high and low of the week I love filling you guys in this way I think it's such a good way to reflect on the week and if you can't tell by my voice I'm in a good mood and not that I'm like not usually in a good mood because that sounds kind of sad but I'm just in a good mood today so I'm currently in Chapel Hill actually I'm back in North Carolina and I'm actually here
2:14.2	because Keon's brother has a lacrosse game here so he plays lacrosse and their
2:19.2	team is actually playing UNC and so his whole family is here and his parents actually got married in
2:25.8	Raleigh and they went to school at Duke and NC State for their residency
	...

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