Men, what men get wrong when it comes to investing is they tend to fall in love with stocks.

They hold them for too long. They tend to freak out during tough markets more than women do.

For women, our mistake is we don't do it soon enough and we don't do it often enough and we don't do enough of it.

Once we do it, we're really good at it because we

leave it. Financial planning doesn't have to be really, really hard. And so we get this garbage

that goes into her head. You don't have to know how. What you need to do is you need to commit to

yourself that you will do it and make a habit of it. Some of the questions we've gone through,

why don't women invest? If we could change the conversation around money for women and have us

throw those messages out our ears from our brain, I think we could make real headway.

I'm Erica Colberg, and you're listening to the Erica Taught Me podcast.

So I want to start with this question. What do you think people get wrong when it comes to investing?

Depends on who those people are. Men, what men get wrong when it comes to investing is they tend to fall in love with stocks. They hold them for too long. They tend to freak out

during tough markets more than women do. They tend to look at their investment accounts too often.

And so therefore, can feel compelled to do something and will do something. And because the stock

market is so efficient

and so much information is incorporated to it and so many people who trade stocks do it for

decades as their full-time living and people think, oh, I can outperform, let me trade this,

that they therefore underperform and earn less than they would if

they just put it in a diversified investment portfolio and just chose an asset allocation and

stayed the course. The mistake women make is they don't invest enough. We've been socialized

as women, ah, I've got to understand it. I've got to

understand the whole thing. The company just asked me what my risk tolerance is. I don't really

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