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WHOOP Podcast

Introducing Project Terrain: Engineering The Future Of Performance with Samuel Ross

WHOOP Podcast

WHOOP

Sports, Sleep, Optimize Performance, Wearable, Fitness, Science, Health, Life Sciences, Recovery, Health & Fitness, Data, Hrv, Whoop, Strain

4.6734 Ratings

🗓️ 12 March 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

This week, WHOOP Founder and CEO Will Ahmed welcomes designer Samuel Ross, back to the WHOOP Podcast to unveil Project Terrain, the new collection built to elevate your performance. From technical Italian and Japanese fabrics to architectural steel clasps and reflective detailing, Samuel shares how function, endurance, and silhouette drive every decision. Together, Will and Samuel explore each of the pieces of the collection, diving into the intent that went into the creation of each. Whether...

Transcript

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0:00.0

We're excited to bring this collection to the world.

0:01.8

It's all rooted in this idea of function.

0:03.9

We're building this really beautiful system as a true garment and wearable design system

0:09.7

between graphics and perforation that enables protection and endurance and also the whoop

0:16.4

hardware to be visible at all times.

0:19.9

Who do you feel like is the right whoop member for this

0:22.5

collection? The Movers and Shakers of society, the modern athlete and the professional athlete.

0:27.6

But I also think about the everyday individual who's excelling in their training day in and

0:33.1

day out. What's up folks? If you care about health, performance, fitness, you may really enjoy

0:42.9

getting a whoop. You can check out whoop at whoop.com. It measures everything around sleep, recovery,

0:49.1

strain, and you can now sign up for free for 30 days. So you'll literally get the high performance

0:55.6

wearable in the mail for free. You get to try it for 30 days, see whether you want to be a member.

1:00.9

And that is just at whoop.com. Back to the guests.

1:05.8

I'm here with the very talented Samuel Ross. Samuel, you're going to tell us all about

1:10.2

this collaboration that we've

1:11.6

done together. What is Project Terrain? You know, firstly, it's a joy to be here and actually

1:16.2

dive into the design and garment process for both, you know, wearable and also garment. Project

1:21.8

Terrain is this ethos, this vision we've been building, which is about seasonal training. You know,

1:29.8

we're going to tell this over three chapters.

1:35.1

And chapter one will include six different products, which are really quite special. We've focused on bringing in the highest level of, you know, Italian, Japanese and South Korean technical fabrics.

1:42.6

And it's about building a system that you can live with daily

1:46.0

for training and for leisure. I love it, man. So let's dive in on the collection. You know,

...

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