Introducing Mind The Business: Knowing Your Audience for the Best Marketing Strategy

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9 • 607 Ratings

🗓️ 13 July 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different marketing strategies including loyalty/rewards programs, remarketing, SEO, one-to-one marketing, and email marketing.

Viral marketer Andrea Casanova joins the conversation to share her story of immigrating to the US and creating a marketing agency where she helps clients discover the best marketing strategy to take them to the next level.

Learn more about how QuickBooks can help you start, grow, and market your business:

For more insights on marketing your small business, visit:

https://quickbooks.intuit.com/r/marketing/marketing-plan-examples-for-small-business-owners/

For key takeaways from this week’s episode, visit:

https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-2/

See omnystudio.com/listener for privacy information.

Listen to the episode here: https://www.iheart.com/podcast/1119-mind-the-business-small-b-110261717/episode/knowing-your-audience-for-the-best-112928286/

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Transcript

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0:00.0	Hello, my gente. I am so excited to share a very special episode from a very special project that I've been working on this summer.
0:08.1	It's called Mind the Business, Small Business Success Stories, and it's a new podcast brought to you by Intuit QuickBooks and IHeart Media.
0:15.7	As you may have heard me say before, owning a small business is one of the most rewarding and challenging things that you can do.
0:22.1	And it can absolutely feel overwhelming to figure out how to navigate your business and make sure
0:26.5	that it not only survives, but thrives. I think that's why it's so important for us to listen to
0:32.0	other small business success stories so that we know that we're not alone in the struggle.
0:36.7	My co-host, Austin, and I connect you
0:38.5	with small business owners and share the stories about how they manage the ups and downs of starting
0:43.4	and growing their small business. Now, we know that having a great product and service is a great
0:48.3	start for your small business, but customers can't buy from your business if they don't know that it
0:52.8	exists. And that's why it's
0:54.3	so important to have a solid marketing strategy. In this upcoming episode, Austin and I discuss how
1:00.3	we use social media to build our brands. And we're introducing you to viral marketer Andrea
1:05.7	Casanova as she shares her story of immigrating to the U.S. and building a successful marketing agency.
1:11.5	Make sure that you tune in not only to this episode, but all the episodes of mind your business,
1:16.5	small business success stories, wherever you listen to Yo Quiro Dinero. Enjoy.
1:21.1	The views, information, or opinions expressed during this podcast are solely those of the
1:24.5	individuals involved and do not represent those of Intuit QuickBooks or any of its cornerstone brands or employees.
1:29.4	This podcast does not constitute financial, legal, or other professional advice or services.
1:33.5	No assurance is given that the info is comprehensive, accurate, or free of errors, and the information presented is for general information purposes only.
1:39.8	Intuit QuickBooks does not have any responsibility for updating or revising any information presented.
1:43.9	Listeners should verify statements before relying on them.
	...

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