Hey everyone, how you doing? It's Jake here with a big announcement. As you know, we've

been going now for a couple of years for about two and a half years actually. And I'll tell

you a quick story. I felt really old the other day when someone sent a message in saying,

hi guys, I just want to let you know that I've been listening to high performance since

I was a kid. I'm like, what? I feel like this has been going for about five minutes and

someone feels like that they listened to this as a child and now they're an adult, but

there you go. We've been going for over two years. And let me just be absolutely clear

at the top of Cape. The thing that we are most passionate about is that this podcast

is free for people. I don't want anyone to feel that they can't access the kinds of

conversations that will bring in you every single week on high performance. I fully

understand the value. I see the impact because I get messages every single day on Instagram.

Some people even track down my email address and get in touch. And I don't want that to change.

However, there are also people saying to us, guys, I could really do without the adverts

or I want to get even closer to a life of high performance. I want even more content

than just one or two episodes a week. How can I get even more stuff? So we have created

high performance plus and there is so much that we're going to do through this subscription

service. I understand and I know that some podcasts ask you to subscribe just to get rid

of the adverts, right? But we're not going to do that. We're asking you to subscribe to

get access to so much more content. And I'm sure you'll understand it is a lot more

work. And therefore we need some way of funding it. And that's why we're asking you to subscribe

for a really small amount of money, basically like a cup of coffee every month will subscribe

you to high performance plus. So what would you get? Well, I think the first thing to say

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