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Every day, Wall Street Journal reporters talk with the most powerful, influential, and interesting

people.

And now we're bringing some of those conversations directly to you.

Are you going to build that $20,000 vehicle?

No, because that market sucks.

I think humanity is probably underperforming a little bit versus its potential. Number one, everyone is not going to need their own nuclear power plant to run their data

centers, this whole energy fantasy.

I'm Tim Higgins, a business columnist at the Wall Street Journal, and I spent more than two decades

as a reporter writing about some of the biggest stories of a generation, from the Motor

City to the nation's

capital to Silicon Valley. And I'm Christopher Mims. I've been a tech columnist at the journal for over

a decade, bringing you stories about everything from brain implants and AI to EVs and bidetase.

We've been covering and challenging conventional wisdom in the business world.

And now we're teaming up to ask tough questions of the leaders behind the bold name companies found in the pages of the journal every day.

Are you sleeping on the factory floor yet?

I try and manage things so that I don't have to, you know, but startups are intense.

Introducing Bold Names, a new interview series from the Wall Street Journal.

We'll be speaking to people like Peter Rawlinson, the CEO who says he's building the most

...