Hi, I'm Tom Ferry, CEO of your coach.

For nearly 20 years, I have worked, studied, tested, and applied, like a scientist in a laboratory.

What makes the top producers, the mega agents, the superstars of the industry, the

multi-million dollar income earners kick? Why do they do what they do and how can

you create it versus the agents in our industry that

seem to struggle every single day and I can tell you that after working with

more than a quarter of a million realtors personally conducting over a hundred thousand coaching sessions

including today working with the number one agent in the world for coal banker and

Century 21 and more. I've discovered many truths, many formulas if you will, many natural laws for

success and what we've discovered after teaching these laws to our clients is they work in a

buyer's market, in a seller's market, in an ario market, a good, a great, a terrible market.

When you apply these laws, you and your business will move from the level of production you are today to

double triple even quadrupling is possible and I'm assuming if you're listening to

this message today that is exactly what you're looking for

so today I want to share with you one of the most important truths we've learned along the way

in helping so many of our clients and that is the law of exposure.

You see the law of exposure states

whomever I expose myself to I will naturally begin to emulate and be more like. Think about that for a moment. Whomever you spend the most time with, the most exposure to, we naturally gravitate towards their way of being, speaking, rituals, disciplines, and of course ultimately

their results.

Think about it.

We all know if you're a tennis player tennis player as an example if you want to

improve your game you got to play with better players you got to expose yourself to

...