5 • 9 Ratings
🗓️ 30 June 2023
⏱️ 25 minutes
🧾️ Download transcript
📢In this episode of the E-Commerce Expander Secrets podcast, host Andrew Cooper is joined by Oliver Bruce from PinPoint Media, a data-driven, digital-first content marketing agency delivering growth at scale through content that matters to people and brands.
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0:00.0 | Hello and welcome to this episode of Ecommerce Expander podcast. |
0:06.2 | My name's Andy, global ecommerce experts, and I'm delighted to be joined by Oliver from PynPoint Media. |
0:12.4 | How you doing, Oliver? |
0:13.5 | Hey, Andy, thanks for having me. |
0:15.6 | No worries, good stuff. |
0:16.6 | So, super interested to hear more about pinpoint industry, pinpoint. |
0:21.5 | So as a kick off. |
0:22.9 | So I think good place to start is just explain to us, Oliver if you can. |
0:28.6 | So how pinpoint media revolutionise in the e-commerce industry. |
0:33.3 | Yeah, so pinpoint media is fundamentally a content marketing agency, working on essentially campaigns |
0:39.1 | for brands big and small, both online and offline. So, you know, from a DTC or an e-commerce |
0:44.0 | point of view, we'd work through, you know, social, for instance, through hyper-personalised content, |
0:49.3 | through influence of marketing, through campaign planning, potentially out of home, for instance, |
0:53.4 | for certain brands, |
0:54.9 | depending on your target market. But in terms of what we do very much, we build the strategy, |
0:59.8 | the creative strategy, the content plan and produce the content and distribute it. |
1:03.7 | So we're that kind of extension fundamentally of your marketing department, of your business. |
1:10.1 | Awesome. Sounds good. good and talking about and you |
1:12.8 | mentioned there sort of specific services but in terms of like what's like the niche piece of |
1:16.5 | pinpoint so you like you hand holding through the entire journey for them and it's there like |
1:21.2 | is a specific bit of the business which is you know more appropriate or you know where does it sort |
1:26.6 | of start and end, I suppose, |
... |
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