Hi guys welcome back to skincare Anarchy. We have a very very special guest today. She is a leader in skincare brands right now. Her brand is amazing. It's my favorite skincare brand. St. Jane Beauty is a brand that has come up recently, I would say, in the past few years and it's based on just CBD and how it works for your skin.

And I want to introduce Casey Georgison.

Hello.

Hi, thank you guys for having me.

Thank you so much for coming onto the podcast.

We're so excited to have you here. Thank you. This is so exciting. Congrats on this

podcast. It's amazing. Thank you so much. Casey I just want to start off and give our

listeners a little bit of your

background. I'd love for you to give us just information about, you know, just

how did it all begin? You know, how did you come up with St. Jane and just everything about you really.

Okay well I'll try to keep it interesting and short as best as I can so my journey

with St. Jane probably started back when I began my beauty career, which was as a marketing and creative executive for kendo, which was a division within

Sephora that is still around and the mission behind kendo was to create brands that

were exclusive to Separate. So I was really early on with Kendo. I was like the fifth employee and it was truly like getting a PhD in the beauty industry. I was able to develop all of these incredible brands that Sephora launched.

So Mark Jacobs, Beauty, Elizabeth and James, Disney for Separa Hello Kitty,

Cat Von D, Formula X Nail, Sepforobio P I nail.

It was extraordinary and so I got to learn a lot of areas in the beauty industry

and I got a lot of exposure to areas in the beauty industry that I fell in love with specifically around product development and storytelling and also

I've also spent part of my career creating wine brands.

I've created a lot of wine brands over the years.

I worked for this.

I saw that on your on your personal account. I've seen that with the I was very

...