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E-Commerce Expander Secrets

Interview with Carina McLeod of eCommerce Nurse - E-Commerce Expander Secrets

E-Commerce Expander Secrets

Andy Hooper

Business

59 Ratings

🗓️ 6 August 2021

⏱️ 35 minutes

🧾️ Download transcript

Summary

In this episode of the E-Commerce Expander Secrets podcast GEE CEO and host, Andy Hooper interviews Carina McLeod, founder and CEO, Ecommerce Nurse Ltd and former Amazon Insider.  

Passionate about helping retail brands succeed in the online world, Carina has 18 years of experience working in retail and 15 years working with Amazon. Carina spent seven years working for Amazon in Vendor Management and the last eight years she has been supporting sellers and vendors to grow their business on Amazon.   

In 2017, Carina set up an Amazon-focused consulting and marketing agency eCommerce Nurse where she and her team help brands of all sizes reach their potential on the Amazon platform in North America and Europe.

Transcript

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0:00.0

E-commerce expansion myths blasted.

0:04.0

Successful cross-border expansion help.

0:06.0

Listen to the show to hear how one UK company is helping e-commerce sellers

0:11.0

successfully expand into Europe and double their profits.

0:15.0

Hosted by Andy Hooper of global e-commerce experts.

0:20.0

Good afternoon, everyone. Good morning, wherever you're from. of global e-commerce experts.

0:23.0

Good afternoon, everyone.

0:24.4

Good morning, wherever you're from.

0:28.2

This is the e-commerce Expander Secrets podcast.

0:33.2

I sort of say that loosely at the end because we seem to film them and go live with these now.

0:36.9

But I'm really, really excited about today's guests.

0:38.8

So my name's Andy Hooper, I'm global e-commerce experts, and we successfully expand e-commerce sellers into Europe. But today it's not really about

0:45.0

us at all. And it's all about Karina. Karina, welcome. Welcome. Thank you for having me on the

0:51.4

show today. It's nice to meet everyone. Indeed. Thank you

0:55.3

very much for joining us. So, Carina is typically actually a lot of our guests are states-based,

1:00.9

because obviously we work a lot with sellers based in the states. This is a bit of an unusual one.

1:07.1

People are going to be listening thinking, hold on, there's no American accent there, which is unusual for us.

1:12.6

So, Karina, give us a little bit about where you're based, a quick sort of intro about you, if you wouldn't mind.

1:20.3

Yeah, sure. So I'm actually based in the UK, in South End, in Essex.

1:27.4

I haven't always been here. I actually have only just sort of returned

1:30.6

after living overseas for eight years in Costa Rica, which is actually when I first started

1:36.8

working with sellers and vendors and helping them when it comes to Amazon. So a bit of

...

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