You are listening to the 10-minute entrepreneur podcast with host, Sean Castrina.

All right. I'm excited about today's podcast. I have the founder of Peach Hanley. It is a skin care company.

I've Kelly Thornton with me here today. Kelly. It's great to have you on the podcast. Thanks, Sean.

Really appreciate you having me.

Okay. So what I always like to start with when I have an entrepreneur is, you know,

when did you know that you were an entrepreneur?

Immediately, like in high school. So I, you know, I went to, I went to high school in Connecticut and went to college and Connecticut and had a, had a painting business, you know, had many other young college students like myself working for me.

Meaning during the summer, holidays, spring break, Christmas, kind of new. That was, that was my gig. I went in the corporate for 18 years in the first day.

I was going to work. I was going to work with my father in the very first day. We were driving it. We were in central Jersey, driving down over the cliff.

Some was coming up, coming over the mountain hill, coming going to Newark, New Jersey. I looked over my father and said, I don't know why I'm going into corporate dad. I really want to be an entrepreneur and took me 18 years to start my second business.

You know, when you talk about painting, which I'm surprised that you did go corporate, because once you get a taste of, okay, these five people can be doing something and I can make an override on it.

Like, that's what hit me when I had a lawn care business and I was at the time you could do a townhouse for $3 and my friends would take two.

And I like, wait, I only have to, I get paid a dollar and I don't have to do anything, but operate this thing. You know, they got to go out there and sweat and push the lawn more and do all that. Once I had that epiphany, it was all over.

Yeah, it took me a while, but I mean, what that that exact thing happened to me in corporate world. I was, you know, I was in sales for 19 years for a phenomenal company called International Paper.

You know, 30 billion dollars and say a huge company. Yeah, and I just, I just came to the realization that I could make more money, you know, it was doing a lot, I was creating a lot of value for them, but I thought that I could create equal amount of value for myself and not have to work for somebody else.

Now, was teased the company that you started after that or what?

No, take me through the journey here. How do we get to us? I'm trying to, how do we get to a skincare company?

Yeah, I mean, we're almost halfway through my journey at this point. We're at least 20 some years in. I was in the in store merchandising business, so we were basically helping people on helping big consumer product companies understand how consumer shop.

So how do people can shop differently in the drugstore versus going to Costco or Walmart? And we were doing merchandising and signage and trying to understand the psychology of the consumer and help the can help help these big CPT companies see the consumer into purchases in their path of purchase.

From that, I really like the design aspect of it, not just making stuff that went into the store, but the design and the shop are marketing, so the mindset, research piece of it.

With that, I created purchase point, which is an in store design and strategy company that really helped these big CVGs think about how to unlock, you know, grab the consumers attention at retail.

So I was 10 years in that and chased a bunch of companies around the world studying consumer, you know, in store consumer behavior and helping them get consumers to buy inside the store.

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