You are listening to the 10 Minute Entrepreneur podcast with host Sean Castrina.

Today's going to be a great interview. I have the author of the performance paradox turning

the power of mindset into action. I have Eduardo Brasena with me here today. Eduardo, it's

great to have you on the podcast. Great to be here, Sean. Thanks for having me.

Okay, so obviously you're fascinated by the entire subject matter of mindset and performance

in this. Tell me what it is in your book that you talk about that's different than what

we commonly, you know, that we commonly think. I know that there's a learning aspect

there that you're pretty fond of. And so take me through the book and how it can help

my entrepreneurial audience. Sure. So the book is called the performance paradox. And

the performance paradox is kind of the counter intuitive phenomenon that if we focus only

on performance, our performance suffers. So our results are lower if we're just trying

to perform. So to explain this, let me kind of get out of our context and let's think

about any sport you like. Do you play any sport? Okay, let's say tennis. All right, let's

tennis. I love tennis. So in tennis, you have championships when you're playing a high

stakes game in a championship, you are, you are trying to win every point. You're trying

to put your best foot forward. So if you're having trouble, say with your topspin

serve, you're going to avoid the topspin serve during that match because you're just trying

to win. But then after the match, you're going to go to your coach and say coach, I'm having

trouble with my topspin serve. Let's work on that, right? And so that's a very different

activity, a different area of focus than what we do during the match. So the match is

what we call the performance zone. We're trying to perform, we're trying to win, we're

trying to minimize mistakes. And working with a coach is what we call the learning zone

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