INTERVIEW: Carlo Cisco - Realize What's Required To Achieve Success And Listen To The Market
The 10 Minute Entrepreneur
Sean Castrina
4.8 • 308 Ratings
🗓️ 21 September 2023
⏱️ 12 minutes
🧾️ Download transcript
Summary
Carlo launched his first business in college and since then, he's helped build and expand startups of all sizes. He teaches effective marketing strategies, how to adapt to trends, and navigate the business world regardless of the industry.
ig: carlocisco
Transcript
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| 0:00.0 | I'm excited about today's podcast. I have a founder of a company. He's founded Select |
| 0:16.3 | Innovation. He's collaborated with BMW, Hi at MasterCard, et cetera. Carlos Cisco, it's |
| 0:21.4 | great to have you on the podcast today. Yeah, thank you so much for having me. |
| 0:25.3 | All right, Carla. When did you know you were an entrepreneur? |
| 0:28.3 | Um, you know, to be honest, I guess I knew when I was pretty young, you know, even as |
| 0:32.8 | like a kid, I would like draw, you know, pictures of like a headquarters and things |
| 0:37.7 | like that. So I always knew I was interested in business, always knew I was |
| 0:40.8 | interested in investing. And I ended up, you know, starting my first company when I |
| 0:45.1 | was 18. So that's when I finally got to actually put my toes into it. But, but I think |
| 0:49.9 | there was always an underlying interest. Yeah. You know, obviously you founded a few |
| 0:54.1 | companies. And when what do you find like when you're, you know, under the age of 25? |
| 0:59.2 | Because you're, you know, your journey here spans quite a bit. So you can be quite |
| 1:03.7 | helpful. What do you think the big problem is with entrepreneurs under 25? What, what |
| 1:09.2 | causes their failure in entrepreneurship? Yeah. So I think, um, and this is true, um, regardless |
| 1:16.4 | of age, I think people need to realize what's required to achieve the goal, right? And |
| 1:22.2 | I think especially the past few years, um, especially when you're talking about like a |
| 1:26.0 | high growth technology company, for example, like it was very easy to raise money for a |
| 1:30.9 | little while there. Valuations were kind of high. The reality is anyone who's an entrepreneurship. |
| 1:37.0 | And you know, you only hear the success stories and the new snippets. It's a grueling road. |
| 1:42.7 | Uh, a lot of stuff is going to go wrong. It doesn't matter how much stuff is going, right? |
| 1:48.6 | So you have to be ready for that. Uh, and a lot of people just don't realize how much |
| 1:53.5 | stuff is going to go wrong and the frequency of that. And it's like hard to weather basically |
... |
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