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99% Invisible

Interrobang

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 10 July 2018

⏱️ 32 minutes

🧾️ Download transcript

Summary

In 1962, an ad man decided that excited and exclamatory questions needed their own end punctuation: the iterrobang

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible. I'm Roman Mars.

0:04.0

In the beginning was the word.

0:09.0

And the word was, well actually there was just one word, one long endless word.

0:16.3

For thousands of years, text in Europe had no spaces between words.

0:22.3

There was nothing at all to guide the reader.

0:24.6

That's Keith Houston. He's a returning 99 p.I guest and author of the book,

0:29.2

Shady Characters. So the idea was that the reader would read it aloud and they would have to find the boundaries between words

0:36.4

they would have to work at where sentences and clauses began and ended on their own.

0:42.2

Sometimes this never-ending string of letters would execute what was called an ox turn.

0:47.0

If the first line of text read from left to right, the line below it would read from right to left

0:52.0

with the characters themselves drawn

0:53.8

and backwards. The point is reading was hard. So there was a librarian at

0:59.7

Alexandria in the third century BC called Aristophanes suggested that readers might want to use

1:06.7

little dots which are very easy to insert between letters in order to help them remember

1:12.2

where the pauses were.

1:13.0

The system didn't follow strict rules of grammar.

1:16.0

It wasn't about demarcating sentences, but about rhythm.

1:20.0

It was initially a kind of stage direction.

1:22.0

It was all about the performance of the text.

1:26.0

So a point halfway up the line was a very short pause. A point at the bottom of the line was a longer pause,

1:32.0

and a point at the top of the line was the longest

1:34.0

pause, kind of like a full stop.

...

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