Instant Reaction: Apple Shares Gain as Sales Top Estimates
Bloomberg Surveillance
Bloomberg
3.8 • 1.2K Ratings
🗓️ 30 October 2025
⏱️ 10 minutes
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Summary
Apple's fourth-quarter revenue edged past analysts’ estimates despite a surprise sales decline in China, where it’s been struggling to stage a comeback. Total sales rose 7.9% to $102.5 billion in the period, which ended Sept. 27, the company said in a statement Thursday. That slightly beat the $102.2 billion average estimate. The company benefited from stronger-than-expected services growth, helping offset the China slowdown. The Mac and wearables division also performed better than anticipated. Apple shares gained more than 3% in late trading after the results were released. They had been up 8.4% this year through the close.
For more, Bloomberg Businessweek Daily spoke with Jay Goldberg, Senior Analyst, Semiconductors & Electronics with Seaport Research Partners and Mark Gurman, Bloomberg News Managing Editor for Global Consumer Tech.
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| 0:50.1 | Apple shares actually moving into the green, Carol. They are. They are. are. They are. Just ever so slightly, three, four-tenths of one percent. I don't see a new headline, but yeah, investors coming in is stocks up about 0.2.3 percent here. Okay, well, there were some beats and there were some misses. Let's start with the misses. Fourth quarter, greater China revenue, a big, big miss there. 14.49 billion dollars. The estimate was for |
| 1:13.2 | $16.43 billion. Overall revenue, though, coming in above $100 billion. That for the first time ever for |
| 1:20.3 | the September quarter. Greater China revenue, 12% below concesses estimate. Services came in with a nice beat. Another miss, surprisingly, |
| 1:29.5 | the iPhone, 49.03 billion versus 49.3 billion dollars. Yeah, Mark German saying operating |
| 1:35.3 | expenses, which everyone is now closely watching, thanks to MET, came in line with expectations |
| 1:40.7 | of 15.91 billion. I'm sure we will hear more about AI investing on the call. That's coming |
| 1:45.9 | from our Mark German, who covers Apple so closely and looks at consumer tech overall. |
| 1:52.9 | Let's get to it with Jay Goldberg. He's senior analyst, semiconductors and electronics at Seaport |
| 1:57.6 | research partners. He's got a buy-on Apple joining us from San Francisco. |
| 2:03.6 | Take it away. Apple, what do you think? Yeah, it looks okay. It's not, it's not perfect. |
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