This is the Potter's cast.

A podcast home for potters everywhere.

It's a community of potters dedicated to grow their business.

We're picking up where the art degree ends.

I'm your host, Paul Blaze.

And episode number 844 has just begun, and we are so stoked to be able to have a full episode in front of us to enjoy.

Yes, that's a good thing.

Today we've got Dina Coveney coming on the show and what I like about this conversation is that we are going to be talking about

Instagram growth and the power of reels. So the thing about Instagram and pretty much most

of the social media platforms that we see out there is that the rules can change on a dime. And if you aren't willing and ready to

change with it, then you kind of get left behind in terms of like, you know, your stuff being

looked at and seen. And so one of the things that Instagram has done is that they've put a

bigger and bigger emphasis on the videos and on reels. And that has put some people in the IG world off their kilter because they were used to putting up a post

of their favorite cat looking at their bowl and that thing would get like a million likes and

stuff and now they put up a similar one thinking that all this can get a million likes and

I'm going to get new followers and then they

have crickets 15 people see it yeah and that can be discouraging what happened why is this going

on well they changed the goalposts again on us and so hey it's their platform it platform. I'm all for them doing what they want with their

stuff. It's all good. We are there to try to get in front of their audience. And it's relatively

free. But sometimes it's just a matter of figuring out what's the new tweak that I need to be

concerned about.

Well, Dina Covenee knows some of those tweaks to look for,

...