Instacart’s AI-aided Pricing Experiments
The Brian Lehrer Show
WNYC
4.6 • 1.5K Ratings
🗓️ 23 December 2025
⏱️ 23 minutes
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| 0:00.0 | It's the Brian Lairn Show on WNYC. Good morning again, everyone. So now we turn to a conversation |
| 0:17.4 | about groceries. We all need them. We all buy them. And these days, a lot of people |
| 0:22.6 | buy them online, right? Regardless of where you shop, you probably felt some sticker shock recently, |
| 0:29.5 | that moment when you realized like, wait, how was the tub of yogurt, almost double the price it was a few |
| 0:34.4 | years ago. But according to a new investigation from consumer reports |
| 0:38.7 | and the non-profits, groundwork, collaborative, and more perfect union, the grocery delivery company |
| 0:45.0 | Instacart may have been making the problem at least a little bit worse. They found that the company |
| 0:51.0 | has been running AI-driven pricing experiments on their customers. |
| 0:57.1 | That is, they've been charging people different amounts for the same product from the very same store. |
| 1:03.7 | Now, we've actually got some pretty big breaking news that came out yesterday. |
| 1:07.6 | I see that as a result of their investigation, Instacart announced that they would |
| 1:11.7 | stop charging different prices for the same groceries at the same time. |
| 1:15.4 | With us now to unpack this news and tell us about the investigation that they undertook is |
| 1:20.5 | Derek Kravitz, reporter and deputy editor at Consumer Reports. |
| 1:24.2 | Derek, thanks for joining us. Welcome to WNYC. |
| 1:26.6 | Yeah, thanks for having me. So what kinds of |
| 1:29.1 | experiments were they conducting exactly? So we enlisted 400 volunteers from across the country to |
| 1:36.8 | test, do our own testing to find out which prices they were being charged for a variety of |
| 1:42.9 | different goods on the Instacart app for Target, |
| 1:47.3 | Costco, Kroger, Albertson Safeway, some of the big retailers in the United States. |
| 1:52.4 | And we looked at a lot of different products, 12 pack of eggs, Skippy peanut butter, |
| 1:58.7 | Cheerios, all, you know, some major name brands. |
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