Insider Secrets: Instagram for B2B Social Selling.

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 31 October 2018

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: “Using Instagram in B2B marketing actually isn’t a bad idea” (komarketing.com). If your business is unsure about which social channels to focus on, here's the scoop. “When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives...a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers... actually has the highest engagement rate...” Is Instagram right for you? The experts speak. Vanessa Baker, Tribal Impact: “Speak your truth quietly and clearly; and listen to others, even to the dull and the ignorant; they too have their story” (Desiderata). Kirsten Boileau, SAP: “We cannot live only for ourselves. A thousand fibers connect us with our fellow men” (Herman Melville). Charrele Robinson-Brown, SAP: “You can't cross the sea merely by standing and staring at the water” (Rabindranath Tagore). Join us for Insider Secrets: Instagram for B2B Social Selling.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.4	This is Coffee Break with Game Changers, presented by SAP.
0:17.3	The best run business is run SAP.
0:19.9	Your host and moderator is Bonnie D. Graham.
0:22.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.2	Welcome, welcome, welcome.
0:33.7	If you want to run with the game changers, you're in the right place because this is where the best run and this is where the best that run the best are helping to make the world run better. There you go. Got a couple of new taglines in there. So what's happening today? Let's see the buzz. I found something on a website called k0marketing.com. It was a blog from them, and I'm going to introduce a term we don't
0:56.2	typically talk about in the B-to-B context. So here's the quote. Using Instagram, there I said it,
1:03.8	using Instagram and B-to-B marketing actually isn't a bad idea. Now that may sound like a little bit of a lukewarm endorsement or a little bit of a cool
1:14.6	fuzzy. We're not actually sure, but that's what we're going to talk about today. So if your business
1:19.3	is not yet social savvy enough, and if you're not sure what channels to focus on, here's what
1:25.4	we're going to be talking about today. And again,
1:27.6	I'm going back to quoting this blog from kLmarketing.com. Here we go. Quote, when most B2B marketers
1:33.5	think of Instagram, they may think of teenagers or millennials who are using it to post photos
1:39.8	about their lives and what they're into. But a 2017 marketing profs infographic reports that Instagram
1:48.1	is the fastest growing platform for B2B marketers, and it actually has the highest engagement rate
1:55.9	among all social media platforms, unquote. And all I can say is, wow, seriously, really? And we have a panel
2:04.2	of three experts are going to help us figure this out. So the question on the table is, is
2:08.4	Instagram right for you? Should you add it if you haven't already? And I'm guessing a lot of you
2:13.6	haven't yet dipped your toe into the Instagram pool, if you will. Should you be adding
2:18.7	it to your social selling program platform, however you want to call it, our topic today,
	...

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