Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is Run SAP.

Your host and moderator is Bonnie D. Graham. You'll hear from the

innovators who have learned to use game-changing technologies to shake up the status quo and help move

today's businesses in new directions. Now, here's Bonnie D. Graham. Welcome, welcome, welcome. If you want to

run with the game changers, I promise you're in the right place because this is where the best run. We always say it. We always mean it and we think it's true. Let's see what the buzz on the street is today. I have an interesting quote that'll just punch up our topic right away from Koka Sexton, who was a game changer's guest a couple of years ago. He's one of the most recognized social experts in

the tech industry. Here's the quote. Listen up. Videos, there's my key word. You know what we're going to

be talking about. Videos are more frequently shared on social media as compared to written content.

I think the handwriting is on the wall or it's on the tape or wherever your

media is. So what are we talking about here? Whether you are in sales or if you are in marketing,

lucky you. It's time to think outside of the box. You need to reach and encourage prospects to

buy from you. It's crowded out there. It's busy out there. Everyone's got media pounding them,

whether it's audio, whether it's visual all day long on their mobile devices, their cell phones,

their computers, their phones, written material. So how do you get in front of the people you

need to talk to? Well, we have an interesting idea here. We've covered

this topic before on some other game changer series, but this is time for us to bring it to

coffee break to you, our biggest global audience, and we thank you for your loyalty. Here's the deal. Create

videos in-house using your own people. I said it. Let's just get that out there. Again, create videos

in-house using your own people. If you're sitting there and saying, what? It's expensive.

You need a lot of technology. You need a lot of expertise. You need to bring in a fancy,

shmancy video crew. No, no, no. And that's what we're going to hear

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