Inside The State of Fashion 2020 | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 29 November 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.

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Transcript

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0:00.0	The biggest topic in 2020 is sustainability.
0:07.0	The executives that we surveyed, almost 300 executives,
0:11.0	are really approaching 2020 with a prevailing sense of anxiety and concern.
0:18.0	And yet, a 3 to 4% growth rate next year is not bad.
0:23.6	It's not a crash. If you are a superwitter and you make all the absolute returns, you can invest into all the things you have to invest today.
0:31.6	There is basically no limit in terms of resources and there's also hardly any limit in terms of talent. If you are
0:40.3	a hammered, mid-sized mid-market brand, you are scars of resources and you still are expected by
0:47.6	the consumer to invest in all of those topics. Hi, this is Imran Ahmed founder founder and CEO of the Business of Fashion.
0:56.5	This week on Inside Fashion, we go deep inside the state of fashion 2020, our annual report published in partnership with McKinsey and Company.
1:05.2	I sit down with Ackinberg, global leader of McKinsey's fashion apparel and luxury practice, to explore some of the 10
1:12.6	themes that will define the state of fashion next year. We consider the growing pessimism amongst
1:18.7	industry executives about the state of the industry. We talk about the super winners, those top 20 companies
1:24.6	that are getting a disproportionate share of economic profit. And we also discuss
1:29.3	how sustainability has risen to the top of executive agendas in fashion. So here's the state of
1:34.9	fashion 2020. Welcome, Markham. Hi, I'm run. Thanks for having me. It's always fun to do the sale of fashion report and it's fun to discuss it.
1:48.0	Sure. And we've got a lot to discuss. So this discussion is entirely informed by the state of fashion 2020.
1:55.0	You can download the report on the BOF website and on the McKinsey website.
2:01.1	Easy to find because we're both promoting it heavily at the moment.
2:05.4	And overall, I would say, you know, one of the key findings in this year's report is that
2:11.8	the executives that we surveyed, almost 300 executives are really approaching 2020 with, I guess,
2:20.5	a prevailing sense of anxiety and concern.
2:24.3	There was pessimism across all geographies and all of the value segments in the industry
	...

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