Dr. Grisicki, welcome back.

Kristen, or Dr. Holmes, should I say?

I'm pumped to talk about this research.

So before we get into this awesome study that was drawing on nearly a million days and nights

of data across almost

12,000 Woot members and showed this super cool dose response relationship to wearing Woot

more, greater gains in sleep quality and physical activity and other key biometrics like

resting heart rate and heart variability.

It was just a really cool study.

I love, Greg, for you to talk about how do we go about these type of

analyses. We're scientists. So we have an oath, right, to do things honestly, you know, follow

scientific method and be rigorous and transparent in how we approach all aspects of the scientific method. So I'd love for you to

talk through how we think about this process as a scientist. And we obviously, we work for Woop,

right? So there is a conflict of interest there. But I think our team does everything that we

possibly can to make sure that we are not allowing those conflicts to enter into our process.

Yeah. So I wanted to start by kind of relaying a conversation I had when I was chatting with Finn and Elena on marketing about these results.

They're really exciting.

This is a study that we've known the answer to at WOOP for a long time.

We know that WOOP is designed to be this 24-7 wearable,

that it is always on, and we want it to be always on you,

and that theoretically those who wear Woot more will get entrained in this feedback

loop whereby it will encourage positive lifestyle behaviors and make them healthier, right?

...