This is an I-Heart podcast. Guaranteed Human.

I'm Malcolm Gladwell, and you're listening to Smart Talks with IBM.

Most of what happens in a UFC fight is too fast to see. A fighter drops their shoulder for a

split second. Did you catch it? A shift in position that looks insignificant

but changes everything. Were you watching? Alone Cohen is the head of R&D for UFC. His job is to

help people see those moments, not by slowing things down, but by knowing what to point to after it happens.

By the time you realize something mattered, his data systems have already figured out why. It's taken 15 years to get here,

first with paper scorecards and at TiVo, now in partnership with IBM. And along the way,

Alones learned something that applies far beyond fighting.

The best technology

is the kind you don't notice at all.

It just helps you see.

I thought you were going to be like

tattoos,

muscle shirt.

I thought you were going to like,

I thought you were going to represent the brand in that respect.

That you yourself would be a kind of, you know, mixed martial arts type.

You were not, in fact, a mixed martial arts type.

I did a little taekwondo in my past.

I am not in the way that you put that,

not a mixed martial arts type. But I think if you,

...