Inside Netflix’s Calculated Sports Strategy
The Town with Matthew Belloni
The Ringer
4.3 • 1.1K Ratings
🗓️ 14 March 2024
⏱️ 30 minutes
🧾️ Download transcript
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| 0:00.0 | There are a lot of quarterbacks in the NFL draft this year. |
| 0:04.0 | My name is Ben Solac and I host the Ringer NFL Draft Show with Danny Kelly, Danny Hypatts, and Craig Horlebeck. |
| 0:08.8 | We cover trades, free agency, and the draft, which is, yeah, obviously. |
| 0:12.2 | We'll tell you about everything, which includes which quarterbacks are good, |
| 0:14.5 | which quarterbacks are bad, and which quarterbacks are just Kirk Cousins. |
| 0:17.2 | That is the Ringer NFL draft show. Search the bringer NFL draft show on Spotify. |
| 0:24.1 | It is Thursday, March 14th. Another day, another sports announcement from Netflix, |
| 0:30.8 | show or an event. Today was a Carlos Alcaraz docu series, the tennis player. It'll premiere |
| 0:36.9 | next year on Netflix, and it comes on top of a slew of sports content. |
| 0:41.2 | The Netflix Cup golf tournament, the Netflix slam tennis event, the $5 billion W.W.E. Raw deal. |
| 0:48.8 | And, of course, the Mike Tyson, Jake Paul fight coming this summer. Craig is counting down the days. |
| 0:55.5 | We know why Netflix is doing this. They sell ads now. People are fine watching ads in sports. They also know that sports content |
| 1:00.9 | is the holy grail of television. They want those eyeballs without paying the very expensive fees |
| 1:06.7 | for live sports rights, at least not yet. So they're experimenting. They're throwing a bunch of different kinds of content of viewers |
| 1:13.2 | and learning what works on streaming and what doesn't, |
| 1:15.5 | so they can figure out where to spend their big money |
| 1:17.7 | and whether it ultimately makes sense to go after real sports, |
| 1:21.2 | like the NBA or even NFL when those rights finally come up. |
| 1:25.6 | Breakpoint, the tennis reality show didn't work and just |
| 1:28.5 | got canceled, but F1, clearly that works on Netflix, although the new season of Drive to Survive |
| 1:34.0 | has dipped a bit. We're starting to get data on the sports initiative at Netflix. Plus, other |
| 1:39.6 | live events like comedy specials, reality show reunions, the SAG Awards. |
... |
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