4.4 • 350 Ratings
🗓️ 18 June 2025
⏱️ 25 minutes
🧾️ Download transcript
LVMH’s wine and spirits division, Moët Hennessy, has long been a source of success – and cash – for the luxury goods behemoth. But more recently, that’s changed. The FT’s Paris correspondent Adrienne Klasa, found that certain strategic decisions made under the company’s former CEO have contributed to a change in its fortunes. She examines the missteps and whether the division can make a comeback.
Clips from Olympics
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For further reading:
Moët Hennessy’s crisis: dubious deals, soaring prices and hubris
Alcohol groups face a sobering cultural shift
Moët Hennessy to cut 10% of workforce as luxury slowdown bites
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Follow Adrienne Klasa on X (@AdrienneKlasa). Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more.
Read a transcript of this episode on FT.com
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0:26.6 | originally deposited and any profits you might have made. This is not a recommendation to offer |
0:30.3 | to buy, sell, or retain any specific investment or service. The opening ceremony for the Olympics |
0:35.9 | last year was truly a spectacle. |
0:44.3 | Lady Gaga performed. |
0:47.2 | Bonsoir, bienvenu at Paris. |
0:53.7 | Athletes from around the world floated in on the seine. |
0:58.9 | A headless Marie Antoinette sang with a heavy metal band. |
1:02.8 | Assayor, assayra, who watched with some of our colleagues, |
1:21.2 | there was one part of this pageantry that really stood out to her. |
1:26.2 | They had this really long sequence that featured Louis Vuitton trunks, like big person-sized |
1:34.9 | almost trunks, and they had this dancing sequence that went on for at least a couple of minutes. |
1:40.8 | Taking in the ceremony, you see dancers sachet and twirl around brown leather luggage in the middle of the street. |
1:47.6 | For Adrian, seeing this scene felt indicative of something that became much more noticeable as the games went on. |
1:56.1 | The Paris Olympics were, you know, very much supposed to be about Paris in the city, but in some |
2:01.1 | ways it felt like the LVMH Olympics. LVMH is Louis Vuitton, Moe-H Hennessy, it is the world's biggest |
2:08.8 | luxury group, and it was one of the biggest sponsors of the Paris Olympics, and they were |
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