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The Business of Fashion Podcast

Inside Liya Kebede's Social Mission | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Business, Fashion & Beauty, Arts

4.5813 Ratings

🗓️ 21 September 2018

⏱️ 42 minutes

🧾️ Download transcript

Summary

This week on Inside Fashion, the Ethiopian supermodel gives a tour of her 20-year modelling career and discusses the opportunities for fashion in Africa.

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Transcript

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0:00.0

This episode of Inside Fashion is brought to you by NetSuite, which empowers fashion companies to deliver a strong

0:07.5

omni-channel customer experience while streamlining back-end operations. Visit www.netSuite.com

0:15.6

slash B-O-F to learn more.

0:20.9

I stay la lotter.

0:22.1

How did that feel?

0:23.1

It was a big deal in the sense

0:24.2

because I was the first black face

0:27.2

that they ever actually had in their brand

0:30.0

and their campaign.

0:31.1

So it was a historical moment, too.

0:32.9

It was a historical moment, yeah.

0:34.3

You go from being just a model

0:35.7

to being a role model.

0:38.7

Yes, yeah, absolutely.

0:44.8

How does running a company like Lem Lem differ from your conventional fashion startup?

0:52.2

Our first reason for existing is the social impact. The idea of empowering people, giving jobs to people so that they can empower themselves and become

0:55.5

independent and then it's sustainable for me was something that clicked. I always knew that

1:01.0

no matter what I did there would be an aspect of me that would give back. Hi, this is Imran

1:07.0

Ahmed founder and CEO of the Business of Fashion and welcome to the latest episode of

1:12.0

Inside Fashion on the Bof podcast. This week I have the pleasure of sitting down with a supermodel.

1:18.0

The name Leah Kibede has been known to the fashion industry for many years, but her journey

1:22.7

into the fashion world is much less known. This week I sit down to learn about how she started

...

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