Drive Episode 4: The Making of AMI with Alexandre Mattiussi | Drive

The Business of Fashion Podcast

The Business of Fashion

Business, Fashion & Beauty, Arts

4.5 • 813 Ratings

🗓️ 28 September 2018

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode four of Drive, delivered by DHL, Alexandre Mattiussi explains why his lauded French contemporary label, which now has 300 stockists and four flagship stores across the globe, was founded on the failures of his past as much as his successes.

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Transcript

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0:00.0	I'm Imran Ahmed, founder and CEO of the Business of Fashion and welcome to Drive,
0:06.2	Bof's new podcast series, delivered by D.HL, where we hear the stories of fashion's most dynamic
0:13.0	entrepreneurs in their own words. This week I sit down with Alexandra Matusi, founder of the
0:19.1	Parisian menswear label, Ami, which means friend in French.
0:23.6	I was like working for big houses, Givanchi, Mar Jacobs, and as a customer, I couldn't afford the designs I was doing.
0:32.6	It's completely disconnected with me, and I'm a designer. So I should be the one who could wear or afford these designs.
0:42.7	People in fashion can't afford the clothes they're working on.
0:46.2	This is an amazing experience.
0:47.4	To be an entrepreneur, to build like a company, to express yourself.
0:52.4	Because I'm free today, actually.
0:53.7	This is the best thing ever.
0:56.0	So here's my conversation with Alexandra Matusi to learn what it really takes to build a global fashion business from scratch.
1:03.0	Well, good morning, Alexandre Matusi, welcome to London.
1:07.0	Bonjour, Imran.
1:08.0	How are you?
1:09.0	I'm very good, thank you.
1:10.0	How was the train ride?
1:11.3	Actually, good, yes.
1:12.6	It was raining in Paris all night long and took the train very early this morning.
1:17.7	So the Parisians, they always complain and they say that the weather in London is bad,
1:21.4	but today it's clear here and it's raining in Paris.
1:24.1	But actually, I think statistically it's raining more in Paris than in London.
	...

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