Inside Chip Bergh’s Levi’s Turnaround | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 18 May 2018

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The Levi’s brand is clearly back,” Chip Bergh, chief executive of Levi Strauss & Co., tells Imran Amed. “We are having a moment, and it is a moment that I believe we can sustain for a number of years.”

But standing up for social issues is also important as a leader, particularly since “governments have backed away from their responsibilities to their people and to humanity [and] that void needs to be filled by somebody,” is Bergh’s stance on immigration.

Listen to Chip Bergh talk to Imran Amed about the Amazon threat and opportunity, what it takes to be a great chief executive in an environment of uncertainty, and what are the disciplines and skillsets that companies like Levi’s are looking for in the next generation of talent.

To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews

For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail [email protected]. For all sponsorship enquiries, please e-mail [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	I think knowing yourself is so critical to finding success in life.
0:08.0	And you said that one of the things that you knew very clearly when you left the military
0:13.0	is that you knew what you were looking for.
0:15.0	What was it that you saw as a potential assistant brand manager at Procter & Gamble, that made it seem so clear that it was a good fit for you.
0:25.6	So there were really two things. And actually, even to clarify about knowing myself, I think at the end of the day, I knew what my values were.
0:33.6	Right. And it's actually one of the pieces of advice that I do give to people as they're looking
0:40.3	for their, you know, where to start their career and their job is, at the end of the day,
0:45.3	you are largely all about who your character is and what values are important to you.
0:51.3	It's about doing the right thing.
0:53.3	It's about, it is about integrity and
0:55.8	ethics. And I like to say choosing to do the harder right versus the easier wrong. Being a CEO,
1:07.0	now you've been doing it for a while. What does it take to be a great CEO?
1:12.6	I think the first thing is being very, very humble and always being open and always listening.
1:21.6	I like to think of myself as not smarter than anybody else in the company. At the end of the day, nobody's going to remember me for my business results.
1:30.3	They're going to remember me for what I did for them.
1:33.3	It's not being afraid to take a stand on important issues.
1:36.3	And I do think that there's a role for business and especially a role for CEOs.
1:41.3	This is not about me as an individual, but the platform of the CEO,
1:46.1	job, or office to take a stand on important issues of our times. Hi, this is Imran Ahmed, founder
1:53.9	and CEO of the Business of Fashion, and welcome to the B.O.F. Podcast. This week on Inside Fashion,
2:00.5	I sit down with Levi's CEO, Chip Berg.
2:04.0	Now, Chip is one of the most fascinating people I've met in the last few months at B.O.F.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Business of Fashion, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Business of Fashion and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.