Algorithms And Unicorns (Rachel Blumenthal, Neil Blumenthal and Lauren Sherman) | BoF VOICES

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 17 May 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Married entrepreneurs Neil Blumenthal of Warby Parker and Rachel Blumenthal of Rockets of Awesome talk leveraging data and building consumer relationships on stage at #BoFVOICES 2017.

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Transcript

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0:00.0	Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the
0:07.0	B-OF podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet.
0:13.0	What makes voices different is that we mix our industry with fascinating people from other sectors,
0:19.0	from the worlds of economics, activism, health and
0:21.9	wellness, medicine, film, philanthropy, technology, media, and so many more.
0:27.7	Fashion doesn't live in a bubble, nor should it.
0:30.4	This is one of the sessions from our 2017 gathering.
0:34.5	Often when we think about community-based brands, we think about the qualitative feedback that we can gain from our communities.
0:41.4	You know, what do they feel? How do they think about the brand? And all of that is really valuable.
0:46.5	But what about data? How do we understand in a more analytical way what our communities think and feel?
0:53.3	And how can we use those feelings,
0:56.2	those ideas, that feedback to shape the future of our business? We were delighted to welcome
1:01.7	a husband and wife duo, Neil and Rachel Blumenthal, founders of Warby Parker and Rockets
1:08.0	of Awesome, respectively, to speak with BOF's New York editor Lauren
1:12.3	Sherman about the ideas of algorithms and unicorns.
1:17.8	Hi guys, thanks for being here.
1:19.8	Do you use the same producer for your videos?
1:22.9	No.
1:24.3	We haven't seen those videos in a long time.
1:26.5	So I have a question for you, Rachel.
1:29.0	In your video, there are very cute photos of unicorns, and there's that whole slogan about algorithm and unicorns.
1:36.8	Can you talk about what that means for Rockets of Awesome?
	...

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