inov-8: Wayne Edy

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 13 September 2021

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

After more than 20 years working in the shoe business, Wayne Edy decided to strike out on his own, risking most of his savings to launch his own brand. Knowing he was entering a crowded field, he focused on a niche sport—trail running—and developed a lightweight shoe with a rubber-cleat sole, well-suited to the terrain near his home in England's Lake District. The unusual design raised eyebrows at first, but after inov-8's launch in 2003, the shoe quickly grew a following among elite trail-runners, which raised its profile and helped the brand expand into CrossFit and hiking. After selling inov-8 and then buying it back, Wayne still leads a multi-million dollar business that's headquartered in a tiny English town, while outfitting athletes from around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hey, everyone, a quick thing before we start the show.
0:32.0	How I built this is doing its annual survey
0:34.0	to better understand our listeners and how you use podcasts.
0:37.0	So please, please, please, help us out by completing a short anonymous survey
0:42.0	at npr.org slash built survey.
0:46.0	That's all one word NPR.org slash built survey.
0:50.0	We'd really appreciate your feedback.
0:52.0	We really do need it.
0:53.0	So again, npr.org slash built survey.
0:57.0	And thanks.
0:59.0	The big thing that surprised us and caught me out was the 2008 crash,
1:08.0	market crash.
1:09.0	And it just put so much pressure on me.
	...

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