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The Tom Ferry Podcast Experience

Innovation And Creativity | #TomFerryShow Episode 2

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.71.1K Ratings

🗓️ 6 February 2016

⏱️ 5 minutes

🧾️ Download transcript

Summary

"Creativity is simply the rearrangement of the old in a new way" Tweet it out: http://ctt.ec/99A83 My mentor Mike Vance was Walt Disney's right hand man in charge of ideas and people development of the Disney empire. So when Mike said to me "creativity is simply the rearrangement of the old in a new way," I knew it was sage advice. It got me thinking, how can apply Mike's advice to real estate and this is what I came up with: So if I asked you "What are the areas in your business that you want to have impact on? What are the areas of your business that you want to improve efficiency, increase results, make it better, have it be a better client experience?" I have a feelings you're going to say everything under the sun and then some. Here's how I see it, if people aren't blown away by you and your efforts, your opportunity in the bottom of the 9th with the bases load to win the game, I'd say that's an area you can improve upon. And if every week you said, "What's one change I can make? What's one little thing I can do to improve the experience of the customer, what is it?" Start by putting a list of things you want to work on together and every week pick one item to make better. Now remember, ideas are meaningless unless you convert it into a project, so get them up and visual to keep yourself accountable. A lot of our clients have huge boards up call DO-DOING-DONE boards, where there's a column for DO-what you want to work on, DOING-what you're working on and DONE-what you've completed. I suggest adding a fourth column called MAKE BETTER for all the improvements you want to make. Move one idea from the MAKE BETTER column to the DO column every week. You would want to make it 10x bigger and get it up on your wall to get it really visual. In closing, here's what I want you to do. I want you to have weekly creative time--a time for weekly innovation where you're looking at your business, the areas that you most want to impact and deciding how you can do it better. And then by writing down all the best ideas you're going to begin to implement another nugget that Mike Vance taught me, which is idea A and idea B can be combine to create a really sexy new project that can help serve more clients, help more customers, improve efficiency, create higher profits, create more sales! Read more: http://bit.ly/23Oo2yW ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

Transcript

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0:00.0

I've dedicated my life to bring you the best, most effective marketing tools and strategies.

0:04.7

Get ready to experience the change, inspiration and success you've been searching for.

0:08.8

Welcome to the Tom Ferry Show.

0:13.5

I'm Tom Ferry.

0:14.5

It's episode two.

0:16.1

And today we're talking about innovation and creativity.

0:19.7

So we know innovation is basically something new or different, right?

0:22.4

It's the creation basically something new or different right it's the

0:22.6

creation of something new Mike Vance my hero my mentor I wrote him about him in

0:27.6

life by design passed away last September if you don't know the name Mike Vance

0:32.0

please Google him today. He was

0:34.4

Walt Disney's right-hand guy in charge of ideas and people development for the

0:38.2

last eight or nine years of Walt's life. He left there after Walt passed away.

0:42.1

He launched Disney World. He was the first dean of the Disney University.

0:45.0

Walt Disney called him the most creative man in North America.

0:49.0

When I hired Mike to work with me as my personal coach, I was in a reinvention mode and he said, Tom, creativity is simply the

0:55.8

rearranging of the old in a new way. So we need to look back at what were the trends, what was hot, what was

1:01.2

working, what's not working, and how do what's not working and how do we make

1:03.4

it better how do we make it more relevant that's the ability to be creative

1:06.7

today and as I sit here honoring my mentor and I get it's weird I get like

1:12.1

tear you out when I kind of talk about him because it's just one of those people that we know in our lives that just made such a significant impact on who I am. And I know you have people like that in your life too. So big shout out to you Mike. What we need to do

1:27.4

is we've got to be more creative. We've got to innovate. If you want to separate or

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