Hi guys, welcome back to Future Anarchy. This is a Fragrance Friday feature. I am so excited about this

brand. I literally was talking to our guest today, you know, behind the scenes and we were just

discussing how I made my own little Tikoc with the fragrances because I'm just so in love with the sense and so without further do I can I to introduce you guys to the founder of food fragrances, FEMI Olantoba.

Welcome to show, FEMI am so honored to be hosting you.

Thanks for having me.

Yeah, I want to, you know, I want to dive in FEMI

and learn all about you and your background and your journey into creating the brand and what led you into the world of fragrance?

It's a funny story. It started the summer of 97. I went to the library after I have lots of like C's and D's studying chemistry.

I was looking for something to get me very motivated so I saw this book called

the art and science of perfumery and that changed my life forever. I literally spent like three days in a library reading chapters from

chapters to chapters until I knew at a spot that in the long term this is actually what I wanted to do. I just got very fascinated about how the

ingredients actually interacts with each other and the smell of each of them and how you create

amazing fragrances as a consequence that can go into

fine formulation or to substrates like candles shampoes and I think the

I like for me was when I realized that an average person interacts with

fragments night times daily. Can you imagine that?

From the time you... Can you're actually shower to your tit page, you know, that there's actually flavor or fragrance in there and then there's the baiting soap, the shampoo, if you've got the coily hair, what kind of hair?

Yeah. And then the entire journey all through the day, the minimum of like nine instances where you're going to be confronted or have contact

the fragrance. So I think I knew that spot this is what I wanted to do. So I started studying

chemistry like I mentioned it was fun but also very abstract.

But I enjoyed doing it because I worked as a chemist for a few years and then I transitioned.

I tried to get into perfumery school and I didn't make the cot that really hurt me in France.

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