Our colleagues Harvey Leiber and Sarah O'Brien have a pretty fun beat.

They cover fashion, pop culture, and influencers.

And there's one influencer who Kavi says they've had their eye on for a long time.

My name is Arielle Charness and I am the founder. Arial Charners is someone that I would say is one of the original and first fashion bloggers.

All the pieces style back to each other so you can mix and match match the sweats the jeans the tops and all of the above.

What made her so successful?

The proliferation of social media came about, right, as people began to treat social media

content and influencers as entertainment.

So the way that you would sort of curl up at night and watch your favorite show, people began to do that with

Instagram and keeping in touch with these personalities.

And I actually, I sort of think about it the way when we were younger we used to call our best friend at night and catch up on them and hear how their weekend was and what they were that day and what they're having for dinner.

These near daily posts by Charness helped her get to over 1 million followers on Instagram.

And a few years ago, she decided to use her influence to start her own fashion brand.

She called it something Navy.

But last year, Harvey and Sarah noticed something strange. There was a sign one day on their website that said be right back and then

weeks and weeks and months go by and there's no answers and so something like that made

hobby and I want to like understand what's really going on here is this brand

coming back what's the status?

Welcome to the journal. status.

Welcome to the Journal, Our show about money, business and power.

I'm Kate Leymah.

It's Friday, February 23rd.

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