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Be There in Five

Influence in the time of COVID-19 Part I (with BuzzFeed's Stephanie McNeal)

Be There in Five

Kate Kennedy

Personal Journals, Comedy Interviews, Comedy, Entertainment News, News, Society & Culture

4.87.1K Ratings

🗓️ 29 April 2020

⏱️ 122 minutes

🧾️ Download transcript

Summary

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This week, Kate is joined by Stephanie McNeal (a deputy breaking news director from BuzzFeed who specializes in reporting on influencers & internet culture) to talk about all things influencers in the time of COVID-19. They discuss the importance of holding people accountable, complexities of influencing the public in a tense social climate, how influencers are shifting their tone, how they respond to missteps, the appropriateness of sponsored content, loop giveaways, the real breakout star (tie-dye sweatsuits) and more. Beyond that, they discuss influencers at the center of current or previous controversies like Arielle Charnas, Caroline Calloway, and Rachel Hollis, to name a few. Come back for part 2 when Kate reviews the results of a survey she did where over a thousand of you shared your perspective, expectations, and recommendations for influencers during a time when their voice (or lack thereof) has the ability to stand out more than ever. And best of all, she'll review who you think has approached this situation extremely well and what content you're loving in order to end this on a positive note by celebrating the many many influencers who have done a great job. If you're new to the podcast, go to @bethereinfive’s Instagram for a new listener guide that points you to popular episodes and different topics you can choose from. Enjoy!

Transcript

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0:00.0

Do I have your attention?

0:02.0

Do I have your attention?

0:04.0

Hi everybody, welcome back to the Be There In Five Podcast.

0:06.5

I'm Kate Kennedy, your host.

0:08.2

I'm an entrepreneur, author, pop culture,

0:10.8

commentator, perennial lurker.

0:13.4

And a person like every podcaster who just wants attention

0:17.0

hence my touch or call nod,

0:19.3

I somehow all these things lead to me starting a podcast

0:23.4

that yes is about pop culture,

0:24.7

but a large part of my goal is to fill the white space

0:27.6

that I, the time two years ago and still a time's fine

0:31.3

in terms of the disproportionate amount people talk about

0:35.6

celebrities I don't really care about

0:38.0

versus the conversation surrounding the people

0:41.2

that are more entrenched in my day to day life

0:43.8

that do influence me more than any mainstream celebrity

0:48.0

and that seem to get themselves into trouble constantly,

0:50.5

which are of course influencers.

0:52.9

I'm an equal opportunist.

0:55.0

I love bloggers, I love just Instagrammers,

0:58.2

I love TikTokers, I love YouTubers.

...

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