Industry Thought Leader Jessica Murphy Shares Her Insights On Working At NIKE, Runnersworld, & Starting Her Own Marketing Company + How To Get A Job In The Sport

THE RUNNING EFFECT PODCAST

Dominic Schlueter

Running, Sports

4.8 • 686 Ratings

🗓️ 18 November 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today on the podcast is Jessica Murphy!

Jessica is a business and brand leader within the running industry. I love my conversations with elite athletes, but I wanted to expand for an episode to showcase one of the leaders within the running world.

Jessica has spent time at Nike, Runnersworld, and is now a Co-Founder of BibRave, a marketing agency that specializes in digital and IRL activations in the endurance space.

Jessica graduated from the University of Illinois with a bachelor's and master's in Advertising.

Jessica is also a runner herself, having completed multiple marathons, holding a PR of 3:21:40 coming from the Berlin Marathon. She's also done a handful of ultra-marathons throughout the years, including a 50-milter.

In today's conversation, Jessica discusses her successful career in the industry, her time spent at NIKE and Runnersworld, the creation of Bibirave and how she and her partner have grown it over the years, how to get a job in the industry, and much more! I thoroughly enjoyed this conversation and am confident you will, too.

Tap into the Jessica Murphy Special.

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S H O W N O T E S

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-My Newsletter: https://therunningeffect.substack.com

Transcript

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0:00.0	Ladies and gentlemen, welcome back to another episode of the Running Effect podcast with Dominic
0:07.1	Shleader. I'm your host Dominic and I'm thrilled you've clicked on today's episode. Before I intro our
0:12.6	guest for today, just a few quick side notes. Many of you guys listening right now are loyal and
0:17.3	faithful listeners to the podcast, but haven't given us a follow and a five-star review
0:21.6	on Spotify, Apple Podcasts. Giving us a five-star review takes next to no time and really helps
0:26.3	us be discovered by more fans. And then hitting the follow button ensures you stay up to date
0:31.3	when new fantastic episodes come out. It's a win-win. Hit the follow button, hit the five-star
0:36.0	review button. It is the easiest thing that you
0:38.3	guys can do to help us out here. Today on the podcast, I have the privilege of speaking with Jessica
0:43.5	Murphy. Jessica is one of the co-founders of Bid Brave, which she co-founded with her husband. I actually
0:50.0	had the privilege of working with them and their company earlier this year when I was doing a
0:54.8	campaign for Brooks. They were absolutely fantastic to work with. And through that process, I kind of
0:59.8	learned about Jessica, her backstory and all the incredible things she's done within the industry.
1:04.8	As she details in today's conversation, she spent time at Nike, Runner's World, all sorts of
1:09.6	different companies.
1:15.6	And I really wanted to have someone on to discuss some of the different aspects of the running world,
1:18.8	specifically within a work industry perspective.
1:23.3	I talked to, as I'm sure many of you know, a lot of the fastest athletes in the sport,
1:28.3	but I really wanted to shed some light on someone who's doing something super unique and absolutely crushing it with this being a marketing company and all the incredible things she's doing within the
1:33.4	sport to market companies, events, all sorts of different things. Jessica is also an accomplished
1:38.9	runner herself. She's run a bunch of marathons, a 50K, I believe a 50-miler. So she's crushing it in all aspects of life.
1:45.9	So we sit down today and really detail her process of being in this industry, specifically
	...

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