In the history of what sport in the universe, has the sport retained someone who tries the sport for the first time at 80%.

No sport ever.

All these retailers that had been talking about all confident they are about next year, rapidly

losing confidence.

We just received a container of this group of that we've had on back order for months.

When we called our customers, none of the business was there because the other

distributor had gotten their container a couple days earlier.

All of these bikes that were waiting on something, now that something has now finally

started to arrive.

You need to take these, you ordered them, here they are.

Trying to do it in a conservative way

so that you don't get caught holding the bag eventually.

The more understanding as an industry that we have where we stand,

the more we're going to be able to do a better job to work through this together.

We heard in episode one, The Feast, about the unexpected windfall that the cycling industry saw during the start of the pandemic and how it reacted.

Of course that didn't last forever and in this episode we talk about the early signs of this new demand that was coming to an abrupt

halt and the types of behavior that was happening and the causes of that behavior

that led to the catastrophe that the bike industry would later see.

To start off with, here's Ellery Slater again

from Sports Garage Independent Bike Shop.

I am going to share this because I heard it.

Like I actually heard it said we attended a product

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