Industry awards - worth the effort?
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 24 October 2019
⏱️ 18 minutes
🧾️ Download transcript
Summary
Does coming second in a prestigious professional competition still boost the bottom line? Is it worth the time, money and emotional investment?
Manuela Saragosa visits Pied-a-Terre, a one-star Michelin restaurant, and speaks to its owner David Moore about what it would mean to him and his staff if they could regain a second star.
Plus Sam Jordison of the small independent publishing house Galley Beggar Press tells of the joy, sales lift and resulting logistical nightmare of printing more books that they experienced when their author Lucy Ellmann was shortlisted for the Booker Prize for her novel Ducks, Newburyport.
(Picture: Novelist Lucy Ellmann poses with her book Ducks, Newburyport during the 2019 Booker Prize awards ceremony; Credit: Tolga Akmen/AFP via Getty Images)
Transcript
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| 0:00.0 | Hello, I'm Manuela Saragossa. Welcome to Business Daily from the BBC. |
| 0:06.1 | Coming up, industry awards. Who needs them? |
| 0:09.5 | They give you a star or they don't give you a star. That's it. |
| 0:12.3 | When you go from one to two, you do see an instant boost. |
| 0:16.0 | It does matter to the bottom line. |
| 0:18.6 | It matters. |
| 0:19.7 | We're talking about awards and accolades that can cement a |
| 0:23.5 | career or business. It's a nerve-wracking affair. It ends up being about three hours before the |
| 0:29.0 | prize announcement. And poor Lucy our author was hardly eating anything. You know, I was eating, |
| 0:33.4 | but it tasted like ash in my mouth. Is it worth it? That's here in Business Daily from the BBC. |
| 0:42.6 | There's no end of awards you can enter as a business or professional. Every industry has them, |
| 0:48.7 | often dozens of them. They can be obscure. Yesterday, for example, a startup called Fairwill was named British will-writing firm of the year at the British Wills and Probate Awards. |
| 0:59.8 | Or they can be ones that are globally recognised, the Oscars, the Booker Prize, Pulitzer's, Nobel's. |
| 1:05.5 | In a moment why this year's prestigious Booker Prize was a painful affair for one of its entrance. |
| 1:11.7 | But first, |
| 1:17.9 | getting onto an awards list is no random affair. Take the restaurant business. The highest industry accolade is a Michelin star, or even better, three Michelin stars. I went along to a one-star |
| 1:24.2 | Michelin restaurant here in London just before the annual announcement of the Michelin Awards earlier this month. |
| 1:29.7 | I wanted to know how much work went into hanging on to that one star |
| 1:33.2 | and aiming to win a second one. |
| 1:38.2 | I'm David Moore, owner of restaurant Pierre d'Etaire. |
| 1:40.7 | Pierre-Det has had a Michelin Star for the last 26 years. |
| 1:44.0 | We are London's longest-standing independent Michelin-Star restaurant. |
... |
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