Indistractable: How to Control Your Attention and Choose Your Life w/ Nir Eyal

Jake and Gino Multifamily Investing Entrepreneurs

Jake & Gino

Buyingapartmentbuildings, Investingsmart, Multifamilyrealestateinvesting, Business, Smartinvesting, Jakeandgino, Apartmentinvesting, Investing, Commercialrealestateinvesting, Makingmoney, Buyingrealestate, Realestateinvestment, Wheelbarrowprofits, Realestateinvesting, Cashflow

5 • 831 Ratings

🗓️ 9 December 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode, Jake and Gino interview Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Key Insights: 00:00 Introduction 00:44 Hooked: How to Build Habit-Forming Products 02:52 Breaking the bad habits 06:00 The most common Energy Blocks and how to heal them 08:30 How to focus more effectively and rule out distractions 14:25 'When you invent the ship, you invent the shipwreck' - Paul Virilio 17:40 How to develop good habits 23:55 The best product wins? 26:05 4 ways to break customer habits 35:37 Best success habits 36:08 Tips to scale up a business 37:30 Book recommendations: Factfulness: Ten Reasons We'Re Wrong About The World 42:10 Wrap-up Visit Nir's website: https://www.nirandfar.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs. Subscribe to this channel: https://ytube.io/3McA Sign up for free training: https://jakeandgino.mykajabi.com/freetraining Apply for Mentorship: https://jakeandgino.com/apply/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting Jake & Gino Facebook: https://www.facebook.com/jakeandgino/ Jake & Gino Twitter: https://twitter.com/JakeandGino Jake & Gino Linkedin: https://www.linkedin.com/company/jake-and-gino-llc/ Jake & Gino Instagram: https://www.instagram.com/jakeandgino/ #realestate #multifamilyrealestate #multifamilyinvesting #investing

Transcript

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0:00.0	Hey everyone, Jake and Gino here with some exciting news.
0:02.4	The Wheelbarrow Profits podcast is changing to the Jake and Gino show.
0:06.7	You will still be able to find new episodes every Thursday on YouTube or your favorite podcast streaming service.
0:14.0	It's the same great show with the same great content.
0:17.5	And the same great hosts.
0:19.3	You're not going to want to miss an episode so be sure to
0:22.2	catch us on the next episode of the jake and gino show all right this jac cenzion host of the jake and
0:28.3	gino podcast here with my co-host the multi-family mentor the coach of chef father six the best-selling
0:32.1	author the g daddy gno barbore jean has it going mr stenziano there is no better way to start the morning than doing a podcast with you, my friend.
0:40.4	How are you doing?
0:41.0	It's like Folgers in your cup, baby.
0:42.7	We got this.
0:44.6	Always making it happen, big man.
0:46.2	Today's guest is the author of Hooked How to Build Habit Forming Products.
0:50.8	His specialty is the intersection of psychology, technology, and business. So what
0:56.6	further ado, near I.L. Welcome to show. Thanks, guys. Great to be here. It is our pleasure.
1:02.6	Please, tell us a little bit about your background and how you became an expert on engagement and
1:08.3	habit-forming products. Sure. So let's see. So I'm what you call a behavioral
1:12.2	designer. So I help companies build the kind of products and services that create healthy habits
1:17.2	in users' lives. So I taught for many years the Stanford Graduate School of Business and then later
1:22.0	at the Hassel Platter Institute of Design, where I researched and students how to design the kind of
1:27.4	products that people get hooked to.
	...

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