4.2 • 2K Ratings
🗓️ 11 August 2021
⏱️ 35 minutes
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0:00.0 | Hey guys, welcome back to skincare and our feed. This is Efta and wow do I have a guest |
0:11.5 | for you guys today. This line is everywhere on Instagram, social media. I have been a huge fan |
0:17.9 | since I first saw it a few years ago and it's so surreal that I get to introduce the founder. |
0:22.7 | So without further ado, I want to introduce you guys to Indie Lee who is the founder of Indie Lee |
0:28.2 | Skincare. So welcome to the show. Indie, I'm so glad you're here. I'm so grateful to be here. |
0:33.0 | Thank you for having me. I'm excited. It's my honor. I would love to get started by talking about |
0:39.2 | your career and the past and what led to this amazing skincare line. Sure. You know, most people |
0:47.9 | this point now I didn't start in beauty. My background is actually in finance. I was very blessed |
0:52.8 | to have an incredible career with HBO, yes, home box office, back when sopranos and sex in the |
0:59.8 | city were all the rage. And now I've, yes, and now I've aged myself, but I left because I realized |
1:08.3 | I really didn't love finance anymore and I wanted to spend more time with my children. And |
1:14.8 | really got back to basics. I have a very large greenhouse in my backyard and was |
1:19.2 | growing edible flowers and started plants for various different schools. And in 2008, |
1:27.1 | I was diagnosed with rheumatoid arthritis and realized that a lot of my elements that I had had |
1:34.3 | were autoimmune and couldn't no longer work in the greenhouse or the farm that I kind of put |
1:40.0 | under production. But in my type A personality, I believe everything happens for a reason and my |
1:45.4 | sister announced she was pregnant. So I started to make some products for her to unveil at her baby |
1:49.4 | shower. Never, ever in my wildest dreams. And I think that that would be like the start of something. |
1:56.3 | Yeah. And despite everybody said, oh my gosh, this is what you do. You should do. And I'm like, |
2:00.4 | you know, it was 2008. People weren't really thinking about that. They were very interested in |
2:06.1 | organic food and making, you know, where their food source came from. But they really weren't |
2:11.4 | thinking about beauty. And I was like, no, there's no way. Clean beauty, you know, natural, |
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