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Skincare Anarchy

Andrea Lisbona, founder of Touchland

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.22K Ratings

🗓️ 9 August 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Millennial entrepreneur Andrea Lisbona is setting out to disrupt the stale hand sanitizer industry with her innovative brand aimed at elevating everyday experiences, which has been in the works for more than a decade. Inspired by great innovators and the marriage of great function with great design, Andrea developed Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with non-sticky, moisturizing, luxurious-feeling formulas that come in eight amazing scents.Lisbona ran a Kickstarter campaign in 2018, which resulted in the brand reaching 450% of its initial fundraising goal and more than 1,500 pre-orders for the product in just one month. In Touchland's first year of business, the brand enjoyed success largely driven by their community of social media followers (until recently, this community was grown and fostered directly by Andrea herself!). In that year, Touchland surpassed $2M+ in sales and landed retail distribution with ULTA, Urban Outfitters, Revolve, Liberty London, Sephora Mexico & many more. Touchland's innovative design and superior quality was instantly embraced by celebrities and influencers alike; the brand now counts Kris Jenner, Kesha, Rosie Huntington-Whiteley, Tyra Banks, Huda Kattan, KathleenLights and many more as fans! At the beginning of the COVID-19 outbreak, Andrea recognized the threat to the supply chain and pulled all manufacturing to North America so she could more closely manage the situation. After briefly selling out of Power Mists in mid-March, the brand amassed a waiting list of more than 34,000 orders! While most hand sanitizers remained out of stock, Touchland was able to ramp up production, clear regular FDA testing and get back on the shelves within a matter of weeks. Now, Touchland has been expanding into new retail partnerships with Target, Bloomingdales, Neiman Marcus, Nordstrom and many more. Additionally, the brand's KUB Hand Sanitizer Dispenser--which is the first internet-connected solution of its kind--has exploded to represent 50% of their business, with strategic partners like Equinox, Louis Vuitton, Sweetgreen, Marriott and dozens more. All the while, Touchland has been donating their hand sanitizers to hospitals and teachers to assist those working on the frontlines during the pandemic.Andrea is originally from Barcelona and relocated to the US in 2018 in order to manage the growth of Touchland from the US. She holds an MBA from ESADE and was a featured expert speaker at the European Commission. She currently lives in Miami with her husband and Chippy and Coco, their beloved schnauzers. In her spare time, she networks with other female entrepreneurs to share resources and advice. --- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/supportSupport the show

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Transcript

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0:00.0

Hi guys, welcome back to skincare anarchy. This is your host,

0:09.3

Dr. and today I have an awesome guest once again. I am sure you have heard about this

0:14.3

brand, especially with how COVID has been and there's just been, you know, so

0:19.6

much out there. That's there for hygiene and stuff. So anyway, so without further

0:23.4

ado, I want to introduce you guys to Andrea Lisbonna, who is the founder of Touchland

0:30.4

and Touchland is known for their hand sanitizers. So welcome to the show, Andrea.

0:35.4

I am so happy and honored to host you. Thank you for having me.

0:40.5

It's my pleasure. I would love to get started and learn about your journey and

0:46.1

I just, you know, how did you come to a decision that you wanted to start a

0:51.0

hand sanitizer? So it started in when I was 24 years old in 2010. I've always been a great

0:58.8

admired of innovators such as like Steve Jobs, Nello Mask and companies like Nespresso or Dice

1:06.1

and that truly have reinvented categories that were completely forgotten and making

1:10.7

habits easier and easier to use and smarter to use. So in regards of hand hygiene,

1:19.6

at the end of the day, the easiest way to stay healthy is to keep your hands clean. That's

1:23.9

that's that simple 80% of infectious diseases spread through hands. So when you're on the go,

1:29.8

you're traveling, you're out having dinner with friends. Most of the time you don't have water

1:33.9

and soap available. So truly, hand sanitizers become your best ally on the go. And in 2010,

1:41.4

I wanted to start my own project and I realized that the hand sanitizer business was

1:46.4

commoditized, antiquated, stale, everything on the market, delivered a very pleasing experience.

1:53.0

We all know that most of them smell like tequila and vodka, they can't be seen.

1:58.3

Very sticky. So we said, of course, people don't want to sanitize their hands like if we would

2:03.9

create a product that it's actually funny to use and great to use, people would sanitize their

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